Data sources
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Google Play Store

Google Play Store Data Integration — App Analytics Hub

Pull app performance metrics, downloads, ratings, and revenue data into your data warehouse. Connect Play Console insights to Tableau or Power BI for comprehensive mobile analytics.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Google Play Store to your data stack

Improvado connects directly to Google Play Console APIs to extract your app's performance data automatically. Pull metrics like installs, ratings, revenue, user acquisition costs, and retention rates without manual CSV downloads. Data refreshes run on your schedule—hourly, daily, or custom intervals. Set up the connection once and your Google Play Store data flows continuously to your chosen destination.

Google Play Store Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Unified Data

Unified mobile app data across all platforms

Improvado's Marketing Common Data Model (MCDM) standardizes Google Play Store metrics with data from App Store Connect, Facebook Ads, and other mobile marketing platforms. Compare iOS vs Android performance, analyze cross-platform user acquisition costs, and track lifetime value across app stores. All metrics use consistent naming conventions and data types for seamless analysis.

Your sources
Google Play Store + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Use Cases

What users ask their Google Play Store integration

Cross-channel
Compare app performance across Google Play Store and Apple App Store in one dashboard
Manual → auto
Budget optimization
Track user acquisition costs from Google Ads to Play Store installs and revenue
6 hrs → 10 min
Executive reporting
Generate weekly app performance reports for stakeholders with real-time data
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Google Play Store metrics can Improvado extract?
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Improvado extracts installs, active users, ratings, reviews, revenue, subscriptions, crashes, and user acquisition data from Google Play Console. The integration covers both organic and paid acquisition metrics. All data includes dimensional breakdowns by country, device type, and traffic source.
How often does Google Play Store data refresh in Improvado?
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Data refreshes run automatically based on your schedule preferences—hourly, daily, or custom intervals. Google Play Console typically updates metrics with a 24-48 hour delay for complete accuracy. Improvado pulls the latest available data during each refresh cycle.
Can I combine Google Play Store data with Apple App Store data?
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Yes, Improvado's Marketing Common Data Model normalizes metrics from both Google Play Store and Apple App Store Connect. You can compare installs, revenue, and user engagement across platforms in unified dashboards. Cross-platform analysis becomes straightforward with standardized metric names and data types.
Which data warehouses support Google Play Store integration?
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Improvado loads Google Play Store data into BigQuery, Snowflake, Redshift, and Azure Synapse. You can also connect directly to BI tools like Tableau, Power BI, and Looker. The integration maintains data schema consistency across all destinations.
Does the integration require technical setup or coding?
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No coding required—the integration uses a visual interface for setup. You'll authenticate your Google Play Console account and select which apps and metrics to extract. Improvado handles API connections, data transformation, and loading automatically.
How does Improvado handle Google Play Store API rate limits?
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Improvado manages API rate limits automatically through intelligent request throttling and retry logic. The platform optimizes data extraction to stay within Google's API quotas while ensuring complete data delivery. You receive notifications if any rate limit issues occur.