File Import Integration — Any Data, Any Format
Import files (CSV, Excel, JSON) and let AI agents query agency reports, offline data, and budget files alongside automated platform data.






Key Takeaways Automate file imports to your data warehouse
Improvado processes CSV, Excel, JSON, and other file formats automatically through SFTP, email attachments, or cloud storage uploads. The platform validates data quality, maps schemas, and handles file format inconsistencies before loading into your warehouse. Schedule recurring imports or process files on-demand. Your file data integrates seamlessly with BigQuery, Snowflake, Redshift, and other destinations without custom development.
Standardized file data across all sources
Improvado normalizes imported file data using our Marketing Common Data Model (MCDM), ensuring consistent field names and data types. Combine spreadsheet exports from agencies, manual campaign data, and offline attribution files with your automated platform integrations. Standard schemas make file-based data compatible with API-sourced metrics. Build unified dashboards that include both automated and manual data sources.
Data objects and fields Improvado extracts from File Import
| Object | Fields |
|---|---|
| Formats | CSV JSON Parquet Avro ORC |
| Compression | gzip bzip2 snappy zstd none |
| Ingestion | full reload incremental by prefix event-triggered |
| Schema | auto-detect manual mapping schema evolution |
| Auth | local filesystem SFTP credentials cloud storage integration |
From connection to autonomous action in three steps
Connect
Connect your file storage location via SFTP, cloud storage bucket (S3, GCS, Azure Blob), or direct file upload. Configure folder paths, file naming patterns, and schedule automatic pickup intervals.
Ask
Ask questions like 'Which files failed validation yesterday?' or 'Show me processing time trends for inventory uploads' or 'What's the row count variance across last 30 days of shipment files?'
Act
The agent retries failed imports, validates schema compliance, archives processed files, sends alerts on anomalies, and adjusts parsing rules when format changes are detected.
What teams ask their AI agent about File Import
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine agency Excel reports with automated Facebook and Google Ads data in unified dashboards
Your AI agent analyzes File Import data and delivers actionable insights — automatically, in seconds.
Import offline attribution files to measure complete customer journey across all touchpoints
Your AI agent analyzes File Import data and delivers actionable insights — automatically, in seconds.
Process monthly budget files automatically and compare against actual platform spend data
Your AI agent analyzes File Import data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read imported files — it reconciles budgets to actuals
Read
The agent reads file metadata (upload timestamps, row counts, file sizes), processing logs (success/failure rates, error messages, validation results), schema definitions, and historical import patterns to identify anomalies.
Write
The agent retries failed imports with adjusted parameters, moves files between staging and archive folders, updates parsing configurations, pauses problematic imports, and triggers downstream pipeline refreshes after successful loads.
Monitor
The agent monitors import schedules for delays, tracks row count deviations from baselines, watches for schema mismatches, detects duplicate file uploads, and alerts on processing time spikes or sustained failure rates above thresholds.
AI agents process CSV, Excel, and JSON files from SFTP, email, or cloud storage automatically. They combine agency Excel reports with Facebook and Google Ads data, import offline attribution files to measure complete customer journeys, and answer questions like "how does actual spend compare to monthly budget files?" Agents reconcile imported budget data with platform spend automatically.
| File Source | Rows Processed | Success Rate |
|---|---|---|
| warehouse_inventory.csv | 1.2M rows | 99.9% |
| supplier_shipments.xlsx | 340K rows | 98.2% |
| returns_data.csv | 89K rows | 94.7% |
| store_transactions.json | 2.1M rows | 99.6% |
| product_catalog.csv | 156K rows | 87.3% |
Send File Import data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with File Import as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What file formats does Improvado support for import?
How do I schedule automatic file imports?
Can Improvado handle files with different schemas?
What happens if my imported file has data quality issues?
Can I combine file imports with API-based integrations?
How large can imported files be?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your File Import today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.