Data sources
/
File Import

File Import Integration — Any Data, Any Format

Upload CSV, Excel, or JSON files directly into your analytics pipeline. Transform manual reports into automated data flows feeding Snowflake, Looker, or PowerBI.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Automate file imports to your data warehouse

Improvado processes CSV, Excel, JSON, and other file formats automatically through SFTP, email attachments, or cloud storage uploads. The platform validates data quality, maps schemas, and handles file format inconsistencies before loading into your warehouse. Schedule recurring imports or process files on-demand. Your file data integrates seamlessly with BigQuery, Snowflake, Redshift, and other destinations without custom development.

File Import Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
File Import + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Standardized file data across all sources

Improvado normalizes imported file data using our Marketing Common Data Model (MCDM), ensuring consistent field names and data types. Combine spreadsheet exports from agencies, manual campaign data, and offline attribution files with your automated platform integrations. Standard schemas make file-based data compatible with API-sourced metrics. Build unified dashboards that include both automated and manual data sources.

Use Cases

What users ask their File Import integration

Cross-channel
Combine agency Excel reports with automated Facebook and Google Ads data in unified dashboards
5 hrs → 15 min
Budget optimization
Import offline attribution files to measure complete customer journey across all touchpoints
Manual → auto
Executive reporting
Process monthly budget files automatically and compare against actual platform spend data
3 hrs → 5 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What file formats does Improvado support for import?
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Improvado processes CSV, Excel (XLSX, XLS), JSON, XML, TSV, and delimited text files. We handle compressed files (ZIP, GZIP) and can process files up to 2GB in size. Custom file formats can be configured with specific parsing rules and delimiter settings.
How do I schedule automatic file imports?
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You can upload files via SFTP, email attachments, or cloud storage (Google Drive, Dropbox, S3) on any schedule. Improvado monitors these locations and processes new files automatically. Set up daily, weekly, or monthly import schedules based on when your files are generated.
Can Improvado handle files with different schemas?
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Yes, Improvado maps varying column names and data formats to standardized schemas automatically. The platform learns from your file patterns and suggests mappings for new columns. You can configure custom transformation rules for complex data formatting or calculated fields.
What happens if my imported file has data quality issues?
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Improvado validates data types, checks for missing values, and identifies formatting inconsistencies before loading. You receive detailed error reports for any issues found, with options to fix and reprocess files. The platform can skip problematic rows while importing clean data, or halt processing until issues are resolved.
Can I combine file imports with API-based integrations?
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Yes, imported file data is normalized using the same MCDM standards as our 500+ API integrations. This means your Excel reports, CSV exports, and manual data files work alongside automated Facebook, Google, and other platform data. All sources appear in unified dashboards with consistent metrics and field names.
How large can imported files be?
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Improvado processes files up to 2GB in size, handling millions of rows efficiently. Large files are processed in chunks to ensure reliable importing and data validation. For extremely large datasets, we recommend splitting files or using our database direct-connect options for faster processing.