Data sources
/
PostHog

PostHog Data Integration | Product Analytics Centralized

Import user events, feature usage, and conversion funnels from PostHog. Combine with other data sources in Snowflake for complete product intelligence.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect PostHog to your data warehouse

Improvado connects to PostHog's API to extract user event data, session recordings metadata, feature flag performance, and funnel analytics. The platform pulls data from your PostHog instance every hour, capturing user behavior patterns, conversion metrics, and product usage statistics. No manual data exports or complex API configurations needed. Your PostHog analytics data flows directly into BigQuery, Snowflake, Redshift, or other destinations.

PostHog Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
PostHog + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified product data across all platforms

Improvado normalizes PostHog data using the Marketing Common Data Model (MCDM), standardizing user events and product metrics alongside data from Google Analytics, Mixpanel, and Amplitude. This creates consistent field names for user actions, conversion events, and cohort analysis across all analytics tools. Product teams can analyze cross-platform user journeys and attribution without manual data reconciliation. Multi-tool product analytics becomes seamless.

Use Cases

What users ask their PostHog integration

Cross-channel
Compare user acquisition funnels across PostHog, Google Analytics, and ad platforms
6 hrs → 20 min
Budget optimization
Track feature adoption from PostHog alongside marketing campaign performance data
Manual → auto
Executive reporting
Generate executive product reports combining PostHog insights and revenue data
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What PostHog data does Improvado extract?
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Improvado extracts user events, session data, conversion funnels, feature flag results, cohort analysis, and retention metrics. The integration also pulls A/B test results, user properties, and custom event data from your PostHog instance.
How often does Improvado sync PostHog data?
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Improvado refreshes PostHog data every hour by default. You can increase the frequency to every 15 minutes for real-time product analytics or reduce it to daily for less frequent reporting.
Can I connect PostHog Cloud and self-hosted instances?
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Yes, Improvado supports both PostHog Cloud and self-hosted instances. The connection process is identical, requiring only your PostHog API credentials regardless of deployment type.
Does this integration affect PostHog performance?
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No, Improvado reads data from PostHog without impacting your analytics performance. The integration uses PostHog's export API, which is designed for data extraction without affecting real-time event processing.
Where does PostHog data go after extraction?
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Improvado loads PostHog data into your analytics warehouse like BigQuery, Snowflake, or Redshift. You can also send data to BI tools like Tableau, Power BI, or Looker for advanced product analytics dashboards.
How much PostHog historical data can I import?
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Improvado imports historical PostHog data based on your instance's retention settings, typically 1-12 months depending on your plan. The platform can extract your complete event history for comprehensive user behavior analysis.