Data sources
/
Secoda

Secoda Data Integration — Catalog Meets Analytics

Pull data lineage, catalog metadata, and governance metrics from Secoda. Monitor data quality and usage patterns in comprehensive reports.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Secoda to your data warehouse

Improvado connects directly to Secoda's API to extract data catalog metrics, usage analytics, and governance information. The integration pulls data on table usage, query patterns, data lineage, and documentation coverage automatically. Data refreshes run on your schedule to track data governance and catalog adoption. No manual exports or metadata management required.

Secoda Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Secoda + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified data governance across all platforms

Secoda data flows into Improvado's Marketing Common Data Model alongside your business intelligence and analytics platforms. Catalog metrics align with actual data usage from your warehouse and BI tools using standardized field names. You can analyze data adoption patterns, track governance compliance, and optimize data discovery processes. All metadata appears in your warehouse with consistent naming and formatting.

Use Cases

What users ask their Secoda integration

Cross-channel
Track data catalog adoption and identify most-used datasets across teams.
4 hrs → 8 min
Budget optimization
Monitor data governance compliance and documentation coverage by department.
6 hrs → auto
Executive reporting
Build executive dashboards showing data usage trends and catalog ROI metrics.
Manual → auto
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Secoda metrics does Improvado extract?
+
Improvado extracts data catalog usage metrics, search patterns, documentation coverage, data lineage information, and user engagement data. The integration also pulls governance compliance metrics and data quality scores.
How often does Secoda data refresh in my warehouse?
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You can set refresh schedules from daily to weekly intervals depending on your governance reporting needs. Most customers refresh Secoda data daily to track catalog adoption and usage patterns.
Can I combine Secoda data with actual warehouse usage metrics?
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Yes, Improvado can correlate Secoda catalog data with actual query logs and usage metrics from your data warehouse. This provides complete visibility into data discovery and actual consumption patterns.
Does the integration include Secoda documentation data?
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Yes, Improvado extracts documentation coverage metrics, comment activity, and knowledge base usage from Secoda. You can track documentation completeness and identify areas needing better data descriptions.
What destinations can receive Secoda data?
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Improvado loads Secoda data into BigQuery, Snowflake, Redshift, Azure Synapse, and other data warehouses. You can also send data directly to Tableau, Power BI, Looker, and 50+ BI tools.
How long does Secoda integration setup take?
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Initial setup takes 1-2 hours including API authentication and metric selection. The integration typically starts pulling catalog data within 12 hours of configuration completion.