Timely Data Integration | Automated Time Analytics
Connect Timely and let AI agents query project hours, billable rates, and team productivity alongside revenue and budget data.
Key Takeaways Connect Timely to your data warehouse
Improvado connects to Timely's API to extract comprehensive time tracking data including project hours, billable rates, team productivity, and client allocations. The platform automatically pulls data on your schedule - hourly, daily, or custom intervals. No manual exports or CSV downloads required. Your Timely data flows directly into BigQuery, Snowflake, Redshift, or other destinations.
Unified time tracking across all platforms
Improvado's Marketing Common Data Model normalizes Timely data alongside 500+ other business platforms. Project hours from Timely combine seamlessly with revenue data from Salesforce and marketing spend from Google Ads. Standard field names and consistent formatting eliminate data silos. Build comprehensive dashboards that connect time investment to business outcomes.
Data objects and fields Improvado extracts from Timely
| Object | Fields |
|---|---|
| Appointment | appointment_date service_type duration revenue customer_id status |
| Customer | customer_name email total_bookings lifetime_value last_visit_date |
| Service | service_name price duration bookings_count revenue |
| Staff | staff_name appointments_count revenue_generated utilization_rate average_rating |
From connection to autonomous action in three steps
Connect
Connect your Timely workspace through OAuth. The agent accesses time entries, projects, budgets, and team utilization data across all active and archived projects.
Ask
Ask questions like 'which projects are over budget this month' or 'show me unbilled hours by client' or 'what's my team's average billable rate this quarter.'
Act
The agent creates new projects with hour budgets, updates project estimates based on burn rate trends, tags time entries by category, and flags projects approaching budget thresholds.
What teams ask their AI agent about Timely
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare project profitability by combining Timely hours with revenue data from CRM systems
Your AI agent analyzes Timely data and delivers actionable insights — automatically, in seconds.
Track team utilization rates across projects using automated Timely data in Tableau
Your AI agent analyzes Timely data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing billable vs non-billable time trends monthly
Your AI agent analyzes Timely data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Timely — it spots unprofitable projects
Read
The agent reads time entries, project budgets, billable vs non-billable hours, team member utilization rates, client billing data, hourly rates, project estimates, and budget burn rates across your workspace.
Write
The agent creates projects with hour allocations, updates project budgets and estimates, applies tags to time entries, adjusts billable status on logged hours, and sets budget alert thresholds for active projects.
Monitor
The agent monitors projects approaching budget limits, tracks utilization rate changes across team members, watches for untagged or uncategorized time entries, and alerts when billable percentages drop below target thresholds.
AI agents query billable vs non-billable hours and calculate project profitability against revenue targets. They identify clients with consistently low billable ratios and flag them for review. Agents monitor team utilization rates and recommend workload adjustments when capacity drops below thresholds.
| Team Member | Billable Hours | Utilization Rate |
|---|---|---|
| Sarah Chen | 142.5 hrs | 89% |
| Marcus Rivera | 156.0 hrs | 93% |
| Elena Kowalski | 128.3 hrs | 76% |
| James Park | 134.8 hrs | 81% |
| Aisha Osman | 149.2 hrs | 88% |
Send Timely data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Timely as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Timely data can Improvado extract?
How often does Improvado sync Timely data?
Can I combine Timely data with other business tools?
Which destinations support Timely integration?
Does Improvado require Timely API access?
How much historical Timely data can be imported?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Timely today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.