RTB House + Improvado: Retargeting Data Automated
Sync retargeting campaign metrics, conversion data, and audience performance from RTB House. Integrate with other marketing data for complete customer journey analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect RTB House retargeting integration
Improvado establishes secure API connections to RTB House to automatically extract your retargeting campaign performance data. The platform pulls impression delivery, click-through rates, conversion tracking, and personalized recommendation performance from RTB House's AI-powered campaigns. Data syncs occur every hour to 4 hours based on campaign activity and optimization needs. Authentication uses API tokens with automatic refresh and error handling for uninterrupted data flow.
From connection to autonomous action in three steps
Connect
Authenticate RTB House via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries RTB House performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified retargeting data across platforms
Improvado transforms RTB House data using the Marketing Common Data Model (MCDM) to create consistent field structures with other retargeting and display platforms. Your RTB House campaign metrics align with Criteo, Google Display Network, and Facebook retargeting for comprehensive audience analysis. Conversion rates, cost per acquisition, and return on ad spend become directly comparable across retargeting providers. This normalization enables automated performance reporting and budget optimization across platforms.
What teams ask their AI agent about RTB House
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare retargeting performance across RTB House, Criteo, and Facebook in unified reports
Your AI agent analyzes RTB House data and delivers actionable insights — automatically, in seconds.
Optimize RTB House audience segments using cross-platform conversion and engagement data
Your AI agent analyzes RTB House data and delivers actionable insights — automatically, in seconds.
Generate weekly retargeting performance dashboards showing RTB House ROI for executives
Your AI agent analyzes RTB House data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read RTB House — it acts on it
Read
Pull metrics, dimensions, and trends from RTB House — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor RTB House through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send RTB House data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with RTB House as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your RTB House today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.