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Sync retargeting campaign metrics, conversion data, and audience performance from RTB House. Integrate with other marketing data for complete customer journey analysis.
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Improvado establishes secure API connections to RTB House to automatically extract your retargeting campaign performance data. The platform pulls impression delivery, click-through rates, conversion tracking, and personalized recommendation performance from RTB House's AI-powered campaigns. Data syncs occur every hour to 4 hours based on campaign activity and optimization needs. Authentication uses API tokens with automatic refresh and error handling for uninterrupted data flow.
Improvado transforms RTB House data using the Marketing Common Data Model (MCDM) to create consistent field structures with other retargeting and display platforms. Your RTB House campaign metrics align with Criteo, Google Display Network, and Facebook retargeting for comprehensive audience analysis. Conversion rates, cost per acquisition, and return on ad spend become directly comparable across retargeting providers. This normalization enables automated performance reporting and budget optimization across platforms.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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