RTB House + Improvado: Retargeting Data Automated
Connect RTB House and let AI agents query retargeting performance, conversion tracking, and AI-powered recommendation data across platforms.
Key Takeaways Connect RTB House retargeting integration
Improvado establishes secure API connections to RTB House to automatically extract your retargeting campaign performance data. The platform pulls impression delivery, click-through rates, conversion tracking, and personalized recommendation performance from RTB House's AI-powered campaigns. Data syncs occur every hour to 4 hours based on campaign activity and optimization needs. Authentication uses API tokens with automatic refresh and error handling for uninterrupted data flow.
Unified retargeting data across platforms
Improvado transforms RTB House data using the Marketing Common Data Model (MCDM) to create consistent field structures with other retargeting and display platforms. Your RTB House campaign metrics align with Criteo, Google Display Network, and Facebook retargeting for comprehensive audience analysis. Conversion rates, cost per acquisition, and return on ad spend become directly comparable across retargeting providers. This normalization enables automated performance reporting and budget optimization across platforms.
Data objects and fields Improvado extracts from RTB House
| Object | Fields |
|---|---|
| Campaign | cost impressions clicks conversions CPC CPA ROAS |
| Ad Group | impressions clicks cost conversions CTR conversion_rate |
| Banner | impressions clicks cost CTR viewability |
| Device | impressions clicks cost conversions device_type |
From connection to autonomous action in three steps
Connect
Connect your RTB House account via API key from your platform dashboard. The agent authenticates once and maintains secure access to campaign data, conversion tracking, and budget controls.
Ask
Ask questions like 'Which retargeting segments have the highest ROAS?' or 'Show me conversion rate trends for my deep funnel campaigns over the last quarter.'
Act
The agent adjusts campaign budgets, pauses underperforming ad groups, updates bid strategies, and modifies audience targeting rules directly in RTB House based on performance thresholds you define.
What teams ask their AI agent about RTB House
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare retargeting performance across RTB House, Criteo, and Facebook in unified reports
Your AI agent analyzes RTB House data and delivers actionable insights — automatically, in seconds.
Optimize RTB House audience segments using cross-platform conversion and engagement data
Your AI agent analyzes RTB House data and delivers actionable insights — automatically, in seconds.
Generate weekly retargeting performance dashboards showing RTB House ROI for executives
Your AI agent analyzes RTB House data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read RTB House — it refines retargeting strategy
Read
The agent reads campaign performance metrics including impressions, clicks, conversions, spend, CVR, CPC, and ROAS. It pulls retargeting segment data, audience sizes, bid strategies, and conversion funnel attribution across all active campaigns.
Write
The agent modifies campaign budgets, pauses or activates campaigns, adjusts bid multipliers, updates retargeting audience rules, and changes conversion tracking settings. It executes budget reallocations and bid strategy shifts based on performance triggers.
Monitor
The agent monitors conversion rate fluctuations, spend pacing against daily budgets, ROAS thresholds, audience saturation levels, and competitive bid pressure. It alerts you when campaigns deviate from target KPIs or when retargeting pool sizes drop below optimal levels.
The AI agent queries impression delivery, click-through rates, and personalized recommendation performance from RTB House campaigns. It compares retargeting results with Criteo and Facebook to identify the most effective audience segments. Ask it to optimize audience targeting using cross-platform conversion data or generate weekly retargeting dashboards.
| Campaign | Spend | CVR Change |
|---|---|---|
| Summer Collection Retargeting | $18,400 | +1.2% |
| New Arrivals Deep Funnel | $22,100 | +0.8% |
| Abandoned Cart Recovery | $14,700 | -0.3% |
| Category Browse Retargeting | $9,200 | +2.1% |
| Product View Lookalike | $11,300 | -0.6% |
Send RTB House data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with RTB House as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How frequently can Improvado sync RTB House campaign data?
What RTB House metrics does Improvado extract automatically?
Can I combine RTB House data with other retargeting platforms?
Does Improvado support RTB House's AI personalization metrics?
How does Improvado handle RTB House conversion attribution?
What analytics platforms work with RTB House data from Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your RTB House today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.