GetLago Integration for Usage-Based Billing

Connect GetLago and let AI agents query subscription billing, usage metrics, and revenue data with marketing analytics from 1,000+ other sources.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to GetLago

Show me our subscription revenue breakdown for Q1 and highlight any pricing plan changes that impacted churn.

Your Q1 subscription revenue was $847K across 1,240 active subscriptions. The Pro plan upgrade in February increased ARPU by 12%, but the Basic plan price adjustment correlated with a 2.3% churn spike in that cohort.

Flag any accounts that downgraded in the last 30 days and are at risk of canceling.

Found 18 accounts that downgraded from Pro to Basic in March. These accounts show declining usage patterns and collectively represent $23K MRR at risk. I've tagged them for your retention team to review.

Trusted by data-driven teams

1,000+

Integrations

200+

GetLago Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect GetLago to your data warehouse

Improvado integrates with GetLago's API to extract subscription billing data, usage metrics, and revenue analytics. The connection automatically pulls customer subscription details, billing cycles, usage-based charges, and payment processing data. Data updates run on scheduled intervals to keep your analytics current. No manual CSV downloads or custom API development needed.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the GetLago API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor GetLago through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified billing data across your stack

Improvado's Marketing Common Data Model normalizes GetLago billing data with your CRM, marketing, and analytics platforms. Subscription metrics integrate with customer acquisition costs, marketing attribution, and lifetime value calculations. Compare billing performance against marketing spend by channel. Build comprehensive revenue dashboards that connect usage patterns to customer behavior data.

Lago API · API key · configurable sync · full refresh

Schema Overview

Data objects and fields Improvado extracts from GetLago

Object	Fields
Invoice	id customer_id amount_cents currency status issued_at payment_status
Customer	id name email phone tax_identification_number address_line_1 city zip country state
Subscription	id customer_id plan_id status started_at ended_at billing_time
Billable Metric	id name code aggregation_type field_name created_at
Plan	id name code interval amount_cents currency trial_period

How it works

From connection to autonomous action in three steps

Connect

Connect your GetLago instance via API key with read/write permissions. The agent securely accesses subscription data, billing events, usage metrics, and customer records in real time.

Ask

Ask questions like 'Which customers exceeded their usage limits this month?' or 'Show me revenue impact from our recent price changes' or 'Which accounts are approaching renewal with declining usage?'

Act

The agent applies credits to at-risk accounts, adjusts billing cycles, flags anomalous usage patterns, creates custom pricing overrides, and triggers retention workflows based on subscription health signals.

Use Cases

What teams ask their AI agent about GetLago

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Calculate customer LTV by combining GetLago subscription data with marketing attribution

Your AI agent analyzes GetLago data and delivers actionable insights — automatically, in seconds.

5 hrs → 25 min

Improvado Agent Cross-channel

Track usage-based billing trends against product feature adoption and customer engagement

Your AI agent analyzes GetLago data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Generate executive revenue reports combining billing data with marketing performance metrics

Your AI agent analyzes GetLago data and delivers actionable insights — automatically, in seconds.

8 hrs → 45 min

AI Agent Access

Your agent doesn't just read GetLago — it predicts revenue from usage patterns.

Read

The agent reads subscription status, billing events, usage metrics, plan details, customer payment history, invoice data, credit balances, metered consumption, and revenue attribution across all pricing tiers.

Write

The agent applies account credits, adjusts subscription plans, modifies billing frequencies, creates usage alerts, applies promotional pricing, pauses billing cycles, and updates payment terms for retention or expansion scenarios.

Monitor

The agent monitors subscription churn signals, usage threshold breaches, payment failures, plan downgrade patterns, renewal dates, metered overage events, and revenue anomalies that indicate customer health changes.

AI agents query usage-based charges, billing cycles, and subscription details to forecast monthly recurring revenue. They can identify which usage patterns predict upgrades or churn, calculate customer LTV by combining billing data with acquisition costs, and track how product feature adoption drives revenue growth.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · GetLago

You

Which pricing plans are underperforming on retention?

Plan Performance

Plan	Active Subs	Churn Rate
Enterprise	87	1.2%
Pro	412	3.8%
Basic	641	8.9%
Starter	100	15.4%
Trial	203	67.2%

1,443 total subscriptions · $847K MRR · 9.1% avg churn

You

Create a $50 credit for all Basic plan accounts that downgraded in March

Credit Applied to 18 Accounts

$900 total retention incentive · avg $23K MRR at risk

Destinations

Send GetLago data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with GetLago as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What GetLago data does Improvado extract?

Improvado extracts subscription data, billing cycles, usage metrics, revenue analytics, customer payment history, and plan details. The integration captures invoice data, usage-based charges, subscription modifications, and payment processing statistics. All billing events and customer lifecycle data are included.

How frequently does GetLago data sync?

Data syncs run hourly, daily, or on custom schedules based on your requirements. Most teams refresh GetLago data daily to track subscription changes and billing events. Real-time syncing is available for high-frequency billing operations and usage tracking.

Can I combine GetLago billing data with marketing metrics?

Yes, Improvado normalizes GetLago data with marketing platforms like HubSpot, Salesforce, Google Ads, and Facebook. This enables customer lifetime value analysis, marketing attribution to revenue, and ROI calculations. You can track how marketing channels impact subscription growth and billing performance.

Which destinations work with GetLago integration?

GetLago data flows to BigQuery, Snowflake, Redshift, Azure, Tableau, Power BI, Looker, and other analytics platforms. The integration supports any destination that accepts structured data. Custom webhooks and API endpoints are available for proprietary systems.

Is technical setup required for GetLago integration?

No coding needed. Improvado manages API connections and data transformations automatically. You provide GetLago API credentials and configure which billing data to sync. The platform handles authentication, rate limiting, and error handling without technical maintenance.

What's the pricing for GetLago data integration?

GetLago integration is included in Improvado's platform pricing based on data volume and destinations. No separate connector fees or API usage charges. Pricing scales with your billing data volume and refresh requirements.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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