AdRoll is a retargeting and prospecting platform for advertisers.
Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.
TVSquared is a tool capable to optimize TV buys and spends to drive maximum response with same-day performance analytics by day, daypart, program, genre, network, creative and audience segment. Make TV and paid search work together to increase conversions - map your tvsquared metrics with other data on Improvado platform.
Connecting Google Analytics to Improvado is simple and straightforward:
That’s it! Google Analytics is now connected and your data will flow into your visualization tool!