Data sources
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Sam's Club

Sam's Club Data Integration — Retail Analytics

Monitor product listings, sales performance, and inventory data from Sam's Club Marketplace. Track wholesale channel metrics alongside other retail platforms.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Sam's Club advertising data

Improvado connects to Sam's Club advertising APIs to extract your sponsored product campaigns, display advertising, and sales performance data automatically. Pull advertising spend, impressions, clicks, conversions, and organic sales metrics without manual report downloads. Data refreshes every 4 hours to keep your retail media insights current. Set up the integration in under 15 minutes using our pre-built Sam's Club connector.

Sam's Club Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Sam's Club + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified retail media analytics

Improvado normalizes Sam's Club data using our Marketing Common Data Model (MCDM) for consistent analysis across all retail media platforms. Compare sponsored product performance with Amazon Advertising, Walmart Connect, and Target's Roundel in unified dashboards. Analyze total retail media spend, organic sales lift, and return on ad spend across all marketplace channels. Build comprehensive e-commerce attribution models that include both paid advertising and organic sales data.

Use Cases

What users ask their Sam's Club integration

Cross-channel
Compare Sam's Club performance with Amazon and Walmart retail media investments
5 hrs → 18 min
Budget optimization
Optimize sponsored product budgets based on organic sales lift and total ROAS
Manual → auto
Executive reporting
Executive dashboards showing total retail media performance across all marketplaces
7 hrs → 25 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Sam's Club advertising metrics can Improvado extract?
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Improvado extracts Sam's Club sponsored product spend, impressions, clicks, conversions, organic sales, and advertising cost of sales (ACoS). We also pull keyword performance, product-level metrics, and campaign data. Sales data includes both attributed and organic revenue when available through the API.
How often does Sam's Club data refresh in Improvado?
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Sam's Club advertising data refreshes every 4 hours automatically. You can adjust refresh schedules or trigger manual updates based on your campaign optimization needs. Historical data going back 2 years is available during the initial integration setup.
Can I analyze Sam's Club data with other retail media platforms?
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Yes, Improvado's Marketing Common Data Model normalizes Sam's Club data with Amazon Advertising, Walmart Connect, Target Roundel, and other retail media platforms. Compare performance across marketplaces and analyze total retail media ROI. Build unified attribution models that include both marketplace advertising and organic sales data.
What Sam's Club account access is required for the integration?
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You need Admin or Campaign Manager access to your Sam's Club advertising account to generate API credentials for Improvado. The integration uses read-only access and doesn't modify any campaign settings. We support both vendor and seller account types with appropriate API access.
Which analytics tools support Sam's Club data from Improvado?
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Improvado sends Sam's Club data to BigQuery, Snowflake, Redshift, Azure, and other data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools. Data arrives pre-transformed and ready for retail media analysis and cross-marketplace attribution.
How does Improvado handle Sam's Club sales and advertising attribution?
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Improvado extracts both advertising metrics and attributed sales data from Sam's Club APIs when available. We maintain the relationship between ad spend and sales performance at the product and keyword level. This enables accurate ROAS calculations and organic sales lift analysis in your analytics tools.