Sam's Club Data Integration — Retail Analytics

Connect Sam's Club in 5 minutes. Query campaign spend, ROAS, impressions, clicks, and conversions through your AI agent. Combine retail ad performance with 1,000+ marketing and sales sources for complete cross-channel visibility.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Sam's Club

Show me top-performing SKUs at Sam's Club this quarter and compare their sell-through rates to Costco.

Your top 5 SKUs at Sam's Club averaged 87% sell-through vs. 72% at Costco. Member's Mark private label drove $2.1M revenue with 94% in-stock rate.

Increase inventory allocation for the top 3 SKUs by 20% and flag any items below 80% in-stock.

Allocation updated. Monitoring 47 SKUs across 12 club locations. You'll be alerted if any item drops below the 80% threshold.

Trusted by data-driven teams

1,000+

Integrations

200+

Sam's Club Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Sam's Club advertising data

Improvado connects to Sam's Club advertising APIs to extract your sponsored product campaigns, display advertising, and sales performance data automatically. Pull advertising spend, impressions, clicks, conversions, and organic sales metrics without manual report downloads. Data refreshes every 4 hours to keep your retail media insights current. Set up the integration in under 15 minutes using our pre-built Sam's Club connector.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Sam's Club API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Sam's Club through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified retail media analytics

Improvado normalizes Sam's Club data using our Marketing Common Data Model (MCDM) for consistent analysis across all retail media platforms. Compare sponsored product performance with Amazon Advertising, Walmart Connect, and Target's Roundel in unified dashboards. Analyze total retail media spend, organic sales lift, and return on ad spend across all marketplace channels. Build comprehensive e-commerce attribution models that include both paid advertising and organic sales data.

Sam's Club Advertising API v1 · API key · 3-hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Sam's Club

Object	Fields
Campaign	spend impressions clicks orders sales ACOS ROAS
Ad Group	bids impressions CTR conversion_rate attributed_sales
Product Ad	SKU impressions clicks units_sold attributed_revenue buy_box_percentage
Keyword	match_type CPC impressions clicks orders search_term_impression_share
Sponsored Product	placement spend sales ROAS click_share conversion_share

How it works

From connection to autonomous action in three steps

Connect

Connect your Sam's Club Supplier Center account via API credentials. Improvado syncs inventory levels, sales velocity, in-stock rates, and member purchase data across all club locations in real-time.

Ask

Ask questions like 'Which SKUs have the highest shrink rates?' or 'Compare my private label performance to national brands by region.' The agent surfaces actionable insights from your Sam's Club sales and inventory data.

Act

The agent adjusts inventory allocations, updates pricing strategies, flags out-of-stock risks, and triggers replenishment orders directly in your Sam's Club Supplier portal based on velocity thresholds you set.

Use Cases

What teams ask their AI agent about Sam's Club

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Sam's Club performance with Amazon and Walmart retail media investments

Your AI agent analyzes Sam's Club data and delivers actionable insights — automatically, in seconds.

5 hrs → 18 min

Improvado Agent Cross-channel

Optimize sponsored product budgets based on organic sales lift and total ROAS

Your AI agent analyzes Sam's Club data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Executive dashboards showing total retail media performance across all marketplaces

Your AI agent analyzes Sam's Club data and delivers actionable insights — automatically, in seconds.

7 hrs → 25 min

AI Agent Access

Your agent doesn't just read Sam's Club — it optimizes campaigns.

Read

Pulls sales data by SKU and club location, inventory levels, sell-through rates, in-stock percentages, shrink metrics, member purchase patterns, and pricing data from Sam's Club Supplier Center.

Write

Updates inventory allocation requests, adjusts item pricing, creates replenishment orders, flags at-risk SKUs, and modifies promotional strategies directly in your supplier account.

Monitor

Watches for inventory drops below defined thresholds, monitors sell-through velocity changes, tracks competitive pricing shifts, and alerts on stockout risks across club locations.

Query CPM and CPC, adjust ad group bids, pause underperforming campaigns, and monitor ROAS shifts through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed for full compliance.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Sam's Club

You

Show me Sam's Club performance by product category this month

Category Performance

Category	Units Sold	Sell-Through %
Frozen Foods	18,420	+22%
Household Essentials	14,890	+18%
Fresh Produce	12,340	+15%
Bakery & Deli	9,760	+9%
Electronics	3,210	-4%

5 categories · 58,620 units · avg 12% growth

You

Adjust pricing on Electronics category to improve velocity

Price Adjustment Queued

3,210 units · targeting 8% velocity increase

Destinations

Send Sam's Club data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Sam's Club as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Sam's Club advertising metrics can Improvado extract?

Improvado extracts Sam's Club sponsored product spend, impressions, clicks, conversions, organic sales, and advertising cost of sales (ACoS). We also pull keyword performance, product-level metrics, and campaign data. Sales data includes both attributed and organic revenue when available through the API.

How often does Sam's Club data refresh in Improvado?

Sam's Club advertising data refreshes every 4 hours automatically. You can adjust refresh schedules or trigger manual updates based on your campaign optimization needs. Historical data going back 2 years is available during the initial integration setup.

Can I analyze Sam's Club data with other retail media platforms?

Yes, Improvado's Marketing Common Data Model normalizes Sam's Club data with Amazon Advertising, Walmart Connect, Target Roundel, and other retail media platforms. Compare performance across marketplaces and analyze total retail media ROI. Build unified attribution models that include both marketplace advertising and organic sales data.

What Sam's Club account access is required for the integration?

You need Admin or Campaign Manager access to your Sam's Club advertising account to generate API credentials for Improvado. The integration uses read-only access and doesn't modify any campaign settings. We support both vendor and seller account types with appropriate API access.

Which analytics tools support Sam's Club data from Improvado?

Improvado sends Sam's Club data to BigQuery, Snowflake, Redshift, Azure, and other data warehouses. You can also connect directly to Tableau, Power BI, Looker, and other BI tools. Data arrives pre-transformed and ready for retail media analysis and cross-marketplace attribution.

How does Improvado handle Sam's Club sales and advertising attribution?

Improvado extracts both advertising metrics and attributed sales data from Sam's Club APIs when available. We maintain the relationship between ad spend and sales performance at the product and keyword level. This enables accurate ROAS calculations and organic sales lift analysis in your analytics tools.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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