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Pull programmatic campaign performance, spend data, and audience metrics from Basis Platform. Unify cross-channel advertising data in BigQuery for comprehensive media analysis.
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Improvado connects to Centro's Basis Platform API to extract programmatic campaign data, bid performance, and audience metrics automatically. The integration pulls data every hour, eliminating manual reporting workflows from the DSP platform. Pre-configured field mappings ensure immediate data flow to your warehouse. Campaign performance, spend data, and conversion metrics sync within minutes of setup completion.
Improvado's Marketing Common Data Model standardizes Basis Platform metrics with other advertising platforms like DV360, Amazon DSP, and Trade Desk. Programmatic campaign data appears with consistent field names across all DSP platforms. This standardization enables cross-platform bid optimization and budget allocation analysis. Compare Basis Platform audience performance against other programmatic channels in unified dashboards.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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