Basis Platform Integration: Automate Media Analytics
Pull programmatic campaign performance, spend data, and audience metrics from Basis Platform. Unify cross-channel advertising data in BigQuery for comprehensive media analysis.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Basis Platform API integration
Improvado connects to Centro's Basis Platform API to extract programmatic campaign data, bid performance, and audience metrics automatically. The integration pulls data every hour, eliminating manual reporting workflows from the DSP platform. Pre-configured field mappings ensure immediate data flow to your warehouse. Campaign performance, spend data, and conversion metrics sync within minutes of setup completion.
From connection to autonomous action in three steps
Connect
Authenticate Basis Platform API via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Basis Platform API performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Basis Platform API
Our Basis Platform API connector is a marketing API integration that will connect your Basis Platform API account to your preferred marketing tools. This will enable you to automate the process of importing your Basis DSP (Centro DSP) data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our Basis Platform API connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified programmatic advertising analytics
Improvado's Marketing Common Data Model standardizes Basis Platform metrics with other advertising platforms like DV360, Amazon DSP, and Trade Desk. Programmatic campaign data appears with consistent field names across all DSP platforms. This standardization enables cross-platform bid optimization and budget allocation analysis. Compare Basis Platform audience performance against other programmatic channels in unified dashboards.
What teams ask their AI agent about Basis Platform API
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Basis Platform programmatic performance against Google DV360 campaigns in one view
Your AI agent analyzes Basis Platform API data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budgets across Basis Platform and other DSPs using unified metrics
Your AI agent analyzes Basis Platform API data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing total programmatic spend across all DSP platforms
Your AI agent analyzes Basis Platform API data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Basis Platform API — it acts on it
Read
Pull metrics, dimensions, and trends from Basis Platform API — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Basis Platform API through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Basis Platform API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Basis Platform API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Basis Platform API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.