Basis Platform Integration: Automate Media Analytics
Connect Basis Platform and let AI agents query programmatic bid performance, audience metrics, and campaign data alongside other DSP spend from 1,000+ sources.
Key Takeaways Connect Basis Platform API integration
Improvado connects to Centro's Basis Platform API to extract programmatic campaign data, bid performance, and audience metrics automatically. The integration pulls data every hour, eliminating manual reporting workflows from the DSP platform. Pre-configured field mappings ensure immediate data flow to your warehouse. Campaign performance, spend data, and conversion metrics sync within minutes of setup completion.
Unified programmatic advertising analytics
Improvado's Marketing Common Data Model standardizes Basis Platform metrics with other advertising platforms like DV360, Amazon DSP, and Trade Desk. Programmatic campaign data appears with consistent field names across all DSP platforms. This standardization enables cross-platform bid optimization and budget allocation analysis. Compare Basis Platform audience performance against other programmatic channels in unified dashboards.
Data objects and fields Improvado extracts from Basis Platform API
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA CPM status budget start_date end_date |
| Line Item | bids impressions clicks spend conversions status pacing delivery_status |
| Creative | impressions clicks CTR spend format creative_type status |
| Audience | segment_name reach impressions clicks spend CPM |
| Performance | date impressions clicks spend conversions CTR CPC CPA |
From connection to autonomous action in three steps
Connect
Connect your Basis Platform account via OAuth. The agent accesses campaign data, line item performance, creative metrics, and budget allocation across all your programmatic and direct buys.
Ask
Ask questions like 'Which Basis line items are underdelivering this week?' or 'Show me video completion rates by placement' or 'What's my total programmatic spend versus direct IO spend?'
Act
The agent pauses underperforming line items, adjusts campaign budgets and flight dates, updates bid strategies, shifts spend between tactics, and modifies targeting parameters directly in Basis Platform.
What teams ask their AI agent about Basis Platform API
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Basis Platform programmatic performance against Google DV360 campaigns in one view
Your AI agent analyzes Basis Platform API data and delivers actionable insights — automatically, in seconds.
Optimize programmatic budgets across Basis Platform and other DSPs using unified metrics
Your AI agent analyzes Basis Platform API data and delivers actionable insights — automatically, in seconds.
Create executive dashboards showing total programmatic spend across all DSP platforms
Your AI agent analyzes Basis Platform API data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Basis Platform — it optimizes programmatic spend
Read
The agent reads campaign performance metrics including spend, impressions, clicks, conversions, ROAS, and completion rates. It pulls line item details, creative performance, audience segment data, placement breakdowns, and budget pacing across programmatic and direct campaigns.
Write
The agent pauses or activates campaigns and line items, adjusts daily and total budgets, modifies flight dates, updates bid amounts and strategies, changes frequency caps, shifts budget allocation between tactics, and edits targeting criteria.
Monitor
The agent monitors budget pacing alerts, ROAS thresholds, delivery issues, completion rate drops, frequency cap violations, and spend anomalies. It watches for campaigns approaching budget limits or flight end dates requiring action.
AI agents can query bid performance by audience segment, analyze campaign delivery against pacing goals, and compare CPM trends across inventory sources. The agent combines Basis Platform data with Google DV360 metrics to recommend budget shifts between DSPs based on actual conversion performance and efficiency.
| Campaign | Spend | ROAS |
|---|---|---|
| Premium Display Q1 | $284K | 6.2x |
| Video Retargeting | $197K | 5.8x |
| Mobile App Install | $156K | 4.1x |
| Desktop Search Expansion | $116K | 2.9x |
| Programmatic Prospecting | $94K | 1.7x |
Send Basis Platform API data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Basis Platform API as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What data does Improvado extract from Basis Platform API?
How frequently does Basis Platform data sync?
Can I combine Basis Platform data with other DSPs?
Which destinations support Basis Platform integration?
How long does Basis Platform API setup take?
What API credentials are needed for Basis Platform?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Basis Platform API today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.