Emarsys is a customer engagement platform and omnichannel marketing automation solution. It provides companies with a customer data platform with fully integrated multi-channel marketing management, personalization, segmentation, and analytics.

By using these tools, companies can deliver omnichannel experiences to their customers. This, in turn, increases their conversion rate, and their revenue.

Benefits of Integration

• It provides companies with a fully integrated customer engagement platform which eliminates silos and unifies customer data in one place. It uses an open architecture and API to drive more intelligent customer engagement.

• It gives companies the ability to increase omnichannel engagement, customer retention, and loyalty by delivering true one-to-one customer personalization across all channels and devices.

• It fully integrates artificial intelligence and predictive analytics with marketing execution to optimize the results that companies can achieve.

• It provides companies with full analytics capabilities, which provides them with deep insights across the customer life cycle. As such, it enables real-time, data-driven decision making.

Our Emarsys connector is a marketing API integration that will connect your Emarsys account to your preferred marketing tools. This will enable you to automate the process of importing your Emarsys data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.

Once you've set up the integration, our Emarsys connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.

By connecting Emarsys to Improvado, marketers are now able to monitor their campaign performance and gain valuable insights at the deepest level.

•   Go beyond the Emarsys dashboards and ask any question you want about your advertising data.
•   Calculate your total spend across all of your campaigns.
•   Analyze how each of your campaigns have performed based on any parameter.
•   Combine data from your website, mobile app or servers with your Emarsys data to analyze multi-step conversion paths.

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With Improvado you can ETL your data in your data warehouse or BI in minutes.
Improvado does not require any technical skills to operate. You can sync your data over with just a few clicks.

• 200+ Connectors to empower your marketing team;
• Upload analysis-ready data directly to your data warehouses ETL;
• Visualize marketing reports using your favorite BI (business intelligence) tools;
• Our support team is always available to help you along the way. We also have helpful tutorials and templates to assist you.

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