Sendible Data Integration | Multi-Platform Social Analytics

Improvado connects to Sendible through its API with secure authentication. Setup takes approximately 5-10 minutes and includes authorizing access to your social accounts and client profiles managed in Sendible. Historical data backfill is available for posts, engagement metrics, and brand mentions. For enterprise customers, SSO integration streamlines authentication and access management.

Improvado extracts social media posts with scheduling and publishing details, analytics and performance metrics including engagement and reach, brand mentions and social listening data, team collaboration and approval workflows, and multi-client account management information. The integration pulls content calendar data and performance insights across Facebook, Twitter, Instagram, LinkedIn, Google My Business, YouTube, and Pinterest. Data includes real-time engagement monitoring, smart media validation results, and cross-platform performance comparisons.

Sendible data syncs on a configurable schedule, with most customers choosing 15-minute to hourly increments for near-real-time reporting. Real-time engagement monitoring provides continuous updates for active campaigns and brand mentions. You can trigger manual syncs at any time through the Improvado interface or via your AI agent. Historical data is available for trend analysis and performance benchmarking across all connected social networks.

Yes, your AI agent can schedule posts, update content calendars, manage approval workflows, and configure monitoring rules directly in Sendible. The agent leverages smart media validation to check posts before publishing and can trigger real-time engagement monitoring for priority campaigns. All write-back actions are logged with full audit trails showing who (human or agent) made changes, when, and why. Governance controls let you require human approval for specific actions or client accounts.

Yes, Improvado is SOC 2 Type II certified and compliant with GDPR and HIPAA standards. All Sendible credentials are stored in encrypted vaults and never exposed to AI agents or end users. Data in transit is encrypted via TLS 1.3, and data at rest uses AES-256 encryption. Role-based access controls ensure team members only see data relevant to their client accounts and responsibilities, and all API calls are logged for security auditing.

Improvado maps Sendible data to a Common Data Model that unifies social media metrics with paid advertising, web analytics, CRM, and email marketing platforms. Your AI agent can compare organic social engagement from Sendible with Google Ads spend, HubSpot lead data, and Shopify revenue in a single query. Cross-platform analysis reveals which social content drives downstream conversions, calculates true customer acquisition costs, and identifies high-performing audience segments across channels.