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Connect Segment's customer data platform to your data warehouse through Improvado's automated integration. Analyze unified customer profiles and event tracking across your marketing technology stack.
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Improvado connects to Segment's API to extract customer profiles, event tracking, and audience data automatically. The integration captures user behavior across web and mobile touchpoints without manual data exports. Real-time event streams and batch data sync based on your preferred schedule. All Segment personas and computed traits flow seamlessly into your analytics environment.
Improvado's Marketing Common Data Model normalizes Segment data with your advertising, email, and analytics platforms. Customer profiles from Segment align with campaign performance from Google Ads, Facebook, and Klaviyo. Event tracking connects with marketing attribution for complete customer journey analysis. Your data team gains a single source of truth for customer behavior and marketing performance.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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