Data sources
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Instacart

Instacart Integration for CPG Analytics

Pull sponsored product performance, basket analytics, and shopper insights from Instacart Ads. Send grocery advertising data to your warehouse for CPG performance tracking.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Instacart advertising integration

Improvado connects to Instacart's advertising platform through secure API authentication to extract your retail media campaign data automatically. The platform pulls sponsored product performance, display campaign metrics, sales attribution data, and customer shopping insights from your Instacart advertising account. Data refreshes occur every 2-6 hours based on campaign activity and Instacart's data availability. OAuth authentication ensures secure, uninterrupted access to your grocery advertising performance data.

Instacart Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Instacart + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified grocery retail media across platforms

Improvado normalizes Instacart data using the Marketing Common Data Model (MCDM) to ensure consistent metrics across all retail media and e-commerce platforms. Your Instacart campaign performance aligns with Amazon Advertising, Walmart Connect, and other retail media networks for accurate cross-platform analysis. Sales attribution, advertising cost of sales, and return on ad spend become directly comparable across grocery and retail environments. This standardization enables automated retail media reporting and budget allocation optimization.

Use Cases

What users ask their Instacart integration

Cross-channel
Compare grocery advertising performance across Instacart, Amazon Fresh, and Walmart in one view
8 hrs → 30 min
Budget optimization
Optimize Instacart product campaigns using cross-platform sales and customer behavior data
5 hrs → 25 min
Executive reporting
Generate weekly grocery retail media reports showing Instacart ROI and market share trends
4 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

How often does Improvado sync Instacart advertising data?
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Improvado syncs Instacart data every 2-6 hours depending on campaign volume and data availability from Instacart's API. Most grocery brands choose 4-hour intervals for campaign optimization. Sync frequency can be customized based on your advertising spend and reporting requirements.
What Instacart metrics can Improvado extract?
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Improvado extracts sponsored product performance, display campaign metrics, sales attribution data, customer shopping insights, and advertising cost metrics from Instacart. The platform also captures product ranking data, conversion rates, and customer demographics. Over 50 grocery retail media metrics are available through the pre-built connector.
Can I analyze Instacart data with other retail media platforms?
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Yes, Improvado normalizes Instacart data alongside Amazon Advertising, Walmart Connect, Target Roundel, and other retail media networks using standardized field names. This creates unified reporting across all retail advertising platforms. You can compare performance, analyze customer behavior, and optimize budget allocation across different grocery and retail channels.
Does Improvado support Instacart's sales attribution models?
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Improvado extracts Instacart's native sales attribution data including both direct and influenced sales from advertising campaigns. The platform preserves Instacart's attribution windows while enabling custom attribution analysis through data transformations. This includes new customer acquisition and repeat purchase attribution metrics.
How does Improvado handle Instacart customer data privacy?
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Improvado extracts only aggregated customer insights and performance metrics from Instacart, maintaining full compliance with grocery retail privacy standards. No personally identifiable customer information is transferred through the integration. All data handling follows SOC 2 Type II security standards with encryption throughout the data pipeline.
What destinations support Instacart data from Improvado?
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Improvado loads Instacart data to BigQuery, Snowflake, Redshift, Azure Synapse, Tableau, Power BI, and Looker with optimized schemas for retail media analysis. The platform creates dedicated tables for campaign performance, product sales, and customer insights. You can also connect to custom analytics tools or export data for CPG category management systems.