HighLevel + Improvado: Marketing Automation Data
Connect HighLevel in 5 minutes. Your agent queries ROAS, spend, conversions, and CPM across campaigns and ad groups—then correlates it with cross-channel performance data from 1,000+ marketing sources for complete visibility.
Key Takeaways Connect HighLevel CRM and marketing data
Improvado connects to HighLevel APIs to extract lead data, pipeline metrics, funnel performance, and automation statistics automatically. Access contact information, deal stages, campaign results, and conversion tracking without manual exports. Data syncs every 2 hours to keep your analytics current with the latest lead generation and nurturing activities.
Unified CRM and marketing analytics
Improvado's MCDM standardizes HighLevel data with Salesforce, HubSpot, Pipedrive, and other CRM platforms. Lead scores, deal values, and pipeline stages use consistent formatting across all systems. This normalization enables comprehensive analysis of lead sources, conversion rates, and sales performance without complex data transformation projects.
Data objects and fields Improvado extracts from HighLevel
| Object | Fields |
|---|---|
| Campaign | name status spend impressions clicks conversions cost_per_conversion |
| Ad | ad_name ad_type impressions clicks spend CTR conversions |
| Form | form_name submissions conversion_rate leads cost_per_lead |
| Opportunity | pipeline_stage value status source created_date |
| Contact | tags source attribution lifetime_value last_activity |
From connection to autonomous action in three steps
Connect
Connect your HighLevel account via OAuth. The agent accesses funnels, pipelines, contacts, calendars, workflows, and SMS/email campaigns across all sub-accounts.
Ask
Ask questions like 'Which workflows have the highest drop-off rates?' or 'Show me appointment no-show rates by calendar this week.'
Act
The agent pauses underperforming funnels, adjusts workflow triggers, updates pipeline stages, modifies contact tags, reschedules appointments, and activates SMS sequences based on conversion thresholds.
What teams ask their AI agent about HighLevel
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track lead journey from HighLevel funnels through CRM to closed deals
Your AI agent analyzes HighLevel data and delivers actionable insights — automatically, in seconds.
Analyze HighLevel automation performance against email and SMS campaign results
Your AI agent analyzes HighLevel data and delivers actionable insights — automatically, in seconds.
Generate agency reports showing client funnel performance and ROI metrics
Your AI agent analyzes HighLevel data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read HighLevel — it optimizes budgets.
Read
Reads funnel performance, pipeline stage velocity, contact activity, appointment bookings, workflow completion rates, SMS/email engagement, form submissions, and calendar availability across your HighLevel workspace.
Write
Pauses or activates funnels, updates workflow automation rules, moves contacts between pipeline stages, applies tags, sends SMS campaigns, books appointments, and adjusts calendar settings.
Monitor
Watches for funnel conversion drops, pipeline stage bottlenecks, appointment cancellations, workflow failures, low SMS response rates, and contact engagement thresholds to trigger automatic optimizations.
Query campaign performance, adjust ad group spend, and monitor ROAS shifts through Claude, ChatGPT, Cursor, or any MCP client. Every budget change, conversion query, and CPM analysis is logged and governed.
| Funnel | Contacts | CVR |
|---|---|---|
| Real Estate Buyer Lead Magnet | 1,247 | 42% |
| Home Valuation Request | 892 | 35% |
| Open House Follow-Up | 708 | 28% |
| Seller Consultation Booking | 531 | 19% |
| Neighborhood Guide Download | 423 | 12% |
Send HighLevel data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with HighLevel as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What HighLevel data can Improvado extract?
Can I track HighLevel funnel performance in my data warehouse?
How does HighLevel data integrate with other CRM platforms?
Can I access HighLevel automation and workflow data?
What HighLevel campaign metrics are available?
How often does HighLevel data sync to my warehouse?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your HighLevel today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.