HighLevel + Improvado: Marketing Automation Data
Pull CRM activity, funnel performance, and lead generation metrics from HighLevel. Connect sales pipeline data to Tableau for revenue forecasting.
Top performer: Brand campaigns at 8.1x ROAS.
Connect HighLevel CRM and marketing data
Improvado connects to HighLevel APIs to extract lead data, pipeline metrics, funnel performance, and automation statistics automatically. Access contact information, deal stages, campaign results, and conversion tracking without manual exports. Data syncs every 2 hours to keep your analytics current with the latest lead generation and nurturing activities.
From connection to autonomous action in three steps
Connect
Authenticate HighLevel via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries HighLevel performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Unified CRM and marketing analytics
Improvado's MCDM standardizes HighLevel data with Salesforce, HubSpot, Pipedrive, and other CRM platforms. Lead scores, deal values, and pipeline stages use consistent formatting across all systems. This normalization enables comprehensive analysis of lead sources, conversion rates, and sales performance without complex data transformation projects.
What teams ask their AI agent about HighLevel
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track lead journey from HighLevel funnels through CRM to closed deals
Your AI agent analyzes HighLevel data and delivers actionable insights — automatically, in seconds.
Analyze HighLevel automation performance against email and SMS campaign results
Your AI agent analyzes HighLevel data and delivers actionable insights — automatically, in seconds.
Generate agency reports showing client funnel performance and ROI metrics
Your AI agent analyzes HighLevel data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read HighLevel — it acts on it
Read
Pull metrics, dimensions, and trends from HighLevel — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor HighLevel through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send HighLevel data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with HighLevel as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your HighLevel today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.