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Gather customer journey data, touchpoint analytics, and attribution insights from illumin. Sync with your data warehouse for cross-channel analysis.
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Improvado connects directly to illumin APIs to extract journey-based advertising data, campaign performance metrics, and customer path analytics automatically. The platform handles illumin's authentication requirements and maintains stable connections for continuous data flow. Data extraction occurs on your specified schedule, pulling campaign results, audience insights, and conversion tracking from illumin into your data warehouse. No manual exports or custom API development is required once the integration is configured.
Improvado transforms illumin data through the Marketing Common Data Model, standardizing journey-based metrics alongside other advertising platforms in your marketing stack. This normalization enables comparison between illumin's customer journey campaigns and traditional channel performance. The MCDM ensures consistent field naming for impressions, clicks, conversions, and customer path data across all platforms. Cross-channel attribution becomes possible when illumin data integrates seamlessly with your other marketing channels.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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