Recurly Integration: Subscription Revenue Insights
Connect Recurly and let AI agents query subscription metrics, calculate LTV by channel, and analyze churn patterns from 500+ marketing sources.
Key Takeaways Automate Recurly subscription data extraction
Improvado's API integration extracts subscription metrics, billing events, customer data, and revenue information from Recurly automatically. Data flows to BigQuery, Snowflake, or your preferred BI tool on scheduled intervals without manual exports. Subscription businesses get real-time visibility into MRR, churn rates, and customer lifecycle metrics. Your finance and marketing teams work with consistent, up-to-date subscription data across all analytics platforms.
Unified subscription and marketing analytics
The Marketing Common Data Model standardizes Recurly subscription data with Google Ads, Facebook, and 500+ marketing platforms for complete customer journey analysis. Customer acquisition costs from paid campaigns align with subscription revenue and lifetime value metrics using consistent data formats. Marketing teams can calculate true ROI by connecting advertising spend to actual subscription revenue. Attribution analysis becomes accurate when billing data integrates seamlessly with campaign performance metrics.
Data objects and fields Improvado extracts from Recurly
| Object | Fields |
|---|---|
| Transactions | id uuid amount currency status type created_at customer_id invoice_id |
| Subscriptions | id uuid plan_code plan_name state quantity unit_amount currency activated_at current_period_started_at current_period_ends_at mrr arr |
| Invoices | id number state total subtotal tax currency due_at closed_at customer_id subscription_ids |
| Accounts | id code email first_name last_name company state created_at updated_at billing_info |
| Plans | id code name description interval_unit interval_length trial_length setup_fee unit_amount currency revenue_schedule_type |
From connection to autonomous action in three steps
Connect
Connect your Recurly account via API key. Grant read access for subscription data, billing events, and transaction history. Write permissions enable the agent to update subscription states, apply coupons, and manage dunning workflows.
Ask
Ask questions like 'Which plans have the highest churn this month?' or 'Show me failed payment trends by payment method' or 'How many trials converted in the last 30 days?'
Act
The agent pauses delinquent subscriptions, applies promotional discounts to at-risk accounts, updates billing frequencies, triggers dunning sequences for failed payments, and reactivates canceled subscriptions when customers return.
What teams ask their AI agent about Recurly
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Calculate customer LTV and payback periods by marketing channel and campaign
Your AI agent analyzes Recurly data and delivers actionable insights — automatically, in seconds.
Track subscription conversion rates from marketing qualified leads to paying customers
Your AI agent analyzes Recurly data and delivers actionable insights — automatically, in seconds.
Analyze churn patterns by acquisition source to optimize marketing budget allocation
Your AI agent analyzes Recurly data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Recurly — it calculates LTV by campaign
Read
The agent reads subscription status, MRR and ARR metrics, churn rates by plan tier, payment method performance, failed transaction details, trial conversion rates, coupon redemption data, invoice history, and customer lifetime value across all billing cycles.
Write
The agent pauses or reactivates subscriptions, applies coupon codes and discounts, updates billing intervals and plan tiers, triggers dunning campaigns for failed payments, refunds transactions, adjusts subscription quantities, and modifies renewal dates based on customer requests or payment issues.
Monitor
The agent monitors churn spikes by plan, failed payment patterns, trial conversion drops, MRR fluctuations, upcoming card expirations, accounts approaching payment retry limits, seasonal subscription trends, and revenue recovery opportunities from dunning workflows.
The AI agent queries subscription events, billing data, and revenue metrics from Recurly alongside marketing campaign data. It calculates customer lifetime value and payback periods by acquisition channel, tracks conversion rates from lead to paying subscriber, and identifies churn patterns by marketing source. The agent monitors subscription health and recommends budget reallocation based on which campaigns generate the highest-value, longest-tenure customers.
| Plan Tier | Active Subs | MRR Change |
|---|---|---|
| Premium | 2,847 subs · $284K | +12.3% |
| Basic | 1,923 subs · $96K | +8.7% |
| Enterprise | 124 subs · $186K | +5.2% |
| Starter | 4,102 subs · $41K | -2.1% |
| Trial (converting) | 891 trials | 18.4% CVR |
Send Recurly data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Recurly as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Recurly metrics does Improvado extract?
Can I connect Recurly data with marketing campaign performance?
How often does Recurly data refresh through Improvado?
Does the integration include historical Recurly subscription data?
Can I segment Recurly customers by marketing attribution?
What BI tools work with Recurly data from Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Recurly today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.