Liftoff Data Integration — Mobile Ad Attribution
Connect Liftoff and let AI agents query mobile app campaign data, user acquisition metrics, and retention analytics alongside 1,000+ marketing sources.
Key Takeaways Connect Liftoff to your data stack
Improvado connects to Liftoff's reporting API to extract mobile app campaign data, user acquisition metrics, and retention analytics automatically. Pull fresh campaign performance data every few hours to monitor active user acquisition campaigns in real-time. Skip manual CSV exports and spreadsheet management. Your Liftoff campaign data syncs directly to BigQuery, Snowflake, Redshift, or your chosen analytics destination.
Unified mobile marketing analytics
Improvado normalizes Liftoff data using our Marketing Common Data Model (MCDM), standardizing mobile campaign metrics across platforms like Facebook, Google Ads, and Unity. Compare user acquisition costs and lifetime value across all mobile advertising channels with consistent data formats. Build comprehensive mobile attribution models that include Liftoff's post-install events alongside organic app downloads. Analyze cross-platform mobile campaign performance using unified dimensions and KPIs.
Data objects and fields Improvado extracts from Liftoff
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks installs CPI ROAS status |
| Ad Group | bids impressions clicks installs conversions eCPI |
| Creative | creative_id impressions clicks installs CTR video_completion_rate |
| Event | event_name event_count event_revenue conversions post_install_events |
From connection to autonomous action in three steps
Connect
Connect your Liftoff account through API key authentication. Improvado securely stores credentials and maintains continuous sync with your campaign data, creative performance, and cohort analytics across all active app install campaigns.
Ask
Ask questions like 'Which creatives have the lowest CPI in my gaming campaigns this week?' or 'Show me retention rates by country for campaigns launched in the last 30 days' and get instant answers from your live Liftoff data.
Act
The agent adjusts campaign budgets, pauses underperforming ad groups, modifies bid strategies, updates geo-targeting rules, and activates new creative variants based on your performance thresholds and scaling objectives.
What teams ask their AI agent about Liftoff
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Track mobile user acquisition costs across Liftoff, Facebook, and Google in one dashboard
Your AI agent analyzes Liftoff data and delivers actionable insights — automatically, in seconds.
Optimize mobile campaign budgets using cross-platform LTV and retention data
Your AI agent analyzes Liftoff data and delivers actionable insights — automatically, in seconds.
Report mobile app growth metrics and CAC trends in executive dashboards
Your AI agent analyzes Liftoff data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Liftoff — it calculates mobile LTV across channels
Read
The agent reads campaign performance metrics including installs, CPI, retention rates, ROAS by cohort day, creative-level engagement data, geo breakdowns, device type performance, and lifetime value projections across all your Liftoff mobile acquisition campaigns.
Write
The agent pauses or activates campaigns, adjusts daily budgets and bid amounts, updates geo-targeting and device targeting parameters, swaps creative assets, modifies optimization goals, and reallocates spend between campaign groups based on performance signals.
Monitor
The agent monitors install volume fluctuations, CPI threshold breaches, retention rate drops, ROAS degradation by cohort, creative fatigue indicators, budget pacing anomalies, and competitive pressure signals to trigger automatic optimizations or alert you to significant changes.
AI agents query user acquisition costs, retention rates, and app install data from Liftoff campaigns. They can compare mobile CAC across Liftoff, Facebook, and Google, track cohort retention by channel, and calculate lifetime value by acquisition source. Agents answer questions like "What's the 30-day retention rate for Liftoff users versus Facebook app installs, and which has better LTV?"
| Campaign | Installs | D7 ROAS |
|---|---|---|
| Travel App - Premium Destinations | 22,400 | 287% |
| Fintech - Investment Platform iOS | 18,700 | 241% |
| Food Delivery - Urban Markets | 31,200 | 198% |
| E-commerce - Fashion Lookalike | 29,800 | 176% |
| Gaming - RPG Android Tier 1 | 44,100 | 163% |
Send Liftoff data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Liftoff as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
How does Improvado connect to Liftoff?
What Liftoff data can I extract?
How frequently does Liftoff data refresh?
Can I combine Liftoff with other mobile ad platforms?
Where can I send Liftoff campaign data?
How long does Liftoff integration setup take?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Liftoff today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.