iSpot Integration

iSpot Integration for TV Advertising Analytics

Measure TV ad performance, audience reach, and cross-screen attribution from iSpot.tv. Analyze television advertising impact alongside digital channels in your reporting tools.

A
Improvado Agent
Connected to iSpot
What's our iSpot performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
1,000+
Integrations
200+
iSpot Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Trusted by ASUS Activision SXSW Dentsu Havas GroupM
Key Takeaways

Connect iSpot TV analytics automatically

Improvado connects directly to iSpot's API to extract TV advertising performance data, audience analytics, and competitive intelligence. Our platform pulls campaign metrics, audience engagement scores, and TV attribution data from your iSpot dashboard. Data refreshes automatically on your schedule, capturing daily TV performance updates and audience insights. No manual report downloads or complex TV analytics integrations required.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the iSpot API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor iSpot through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate iSpot via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries iSpot performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Integration details

Unified TV and digital marketing analytics

iSpot TV data integrates seamlessly with your digital advertising platforms through Improvado's Marketing Common Data Model. TV campaign performance aligns with digital metrics from Google Ads, Facebook, and programmatic platforms. This unified view reveals how TV advertising impacts digital channel performance and overall marketing mix effectiveness. Analyze cross-channel attribution and optimize budget allocation between TV and digital spend.

Use Cases

What teams ask their AI agent about iSpot

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

A
Improvado Agent Analysis

Track TV campaign performance alongside digital advertising for complete media mix analysis

Your AI agent analyzes iSpot data and delivers actionable insights — automatically, in seconds.

7 hrs → 22 min
A
Improvado Agent Cross-channel

Monitor competitive TV spending against your brand's share of voice

Your AI agent analyzes iSpot data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Build unified media dashboards combining TV attribution with digital conversion data

Your AI agent analyzes iSpot data and delivers actionable insights — automatically, in seconds.

5 hrs → 18 min
AI Agent Access

Your agent doesn't just read iSpot — it acts on it

Read

Pull metrics, dimensions, and trends from iSpot — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor iSpot through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado MCP — iSpot
> Show top 5 campaigns by performance this month
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns • $31,100 total spend • avg 4.6x ROAS
> Pause all ad groups below 1.5x ROAS
✓ 7 ad groups paused • est. savings $12,400/mo
Destinations

Send iSpot data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage.

Snowflake
BigQuery
Redshift
Databricks
Power BI
Tableau
Looker Studio
Google Sheets
Domo
Excel
Q Qlik
S3 Amazon S3
Metabase
Grafana
PostgreSQL
Azure SQL
SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with iSpot as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

Improvado extracts TV campaign performance data, audience engagement metrics, competitive spend analysis, and TV attribution insights from iSpot. This includes impression delivery, audience composition, attention scores, and competitive intelligence across TV networks. Creative performance and daypart analysis data are also available through the integration.

Put an AI agent on your iSpot today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.