Data sources
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iSpot

iSpot Integration for TV Advertising Analytics

Measure TV ad performance, audience reach, and cross-screen attribution from iSpot.tv. Analyze television advertising impact alongside digital channels in your reporting tools.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect iSpot TV analytics automatically

Improvado connects directly to iSpot's API to extract TV advertising performance data, audience analytics, and competitive intelligence. Our platform pulls campaign metrics, audience engagement scores, and TV attribution data from your iSpot dashboard. Data refreshes automatically on your schedule, capturing daily TV performance updates and audience insights. No manual report downloads or complex TV analytics integrations required.

iSpot Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
iSpot + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified TV and digital marketing analytics

iSpot TV data integrates seamlessly with your digital advertising platforms through Improvado's Marketing Common Data Model. TV campaign performance aligns with digital metrics from Google Ads, Facebook, and programmatic platforms. This unified view reveals how TV advertising impacts digital channel performance and overall marketing mix effectiveness. Analyze cross-channel attribution and optimize budget allocation between TV and digital spend.

Use Cases

What users ask their iSpot integration

Cross-channel
Track TV campaign performance alongside digital advertising for complete media mix analysis
7 hrs → 22 min
Budget optimization
Monitor competitive TV spending against your brand's share of voice
Manual → auto
Executive reporting
Build unified media dashboards combining TV attribution with digital conversion data
5 hrs → 18 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What iSpot metrics can Improvado extract?
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Improvado extracts TV campaign performance data, audience engagement metrics, competitive spend analysis, and TV attribution insights from iSpot. This includes impression delivery, audience composition, attention scores, and competitive intelligence across TV networks. Creative performance and daypart analysis data are also available through the integration.
Does the integration include competitive TV data?
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Yes, the iSpot integration extracts competitive intelligence showing competitor TV spending, creative strategies, and share of voice metrics. You can track how your TV investment compares to competitors across networks and dayparts. This competitive data helps inform media planning and budget allocation decisions.
How does iSpot data combine with digital advertising platforms?
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Improvado's Marketing Common Data Model normalizes iSpot TV metrics alongside digital advertising data from Google Ads, Facebook, and other platforms. This creates a unified view of media performance with consistent naming and time periods. You can analyze how TV campaigns impact digital channel performance and overall marketing attribution.
What TV attribution insights does the integration provide?
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The integration extracts TV attribution data showing how TV campaigns drive website visits, app downloads, and conversions. iSpot's attention metrics and audience engagement scores help measure TV campaign effectiveness beyond traditional reach and frequency. This attribution data connects TV investment to business outcomes.
How often does iSpot data refresh in my warehouse?
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iSpot data refreshes daily to capture the latest TV campaign performance and competitive intelligence updates. TV metrics and audience data update automatically as new broadcast data becomes available. You can adjust refresh frequency based on how actively you monitor TV campaign performance.
What destinations support iSpot TV data?
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iSpot data loads into BigQuery, Snowflake, Redshift, and Azure data warehouses. You can also send TV analytics directly to Tableau, Power BI, and Looker for media mix modeling and visualization. All destinations receive the same normalized TV data structure for consistent cross-channel reporting.