Web Ads Integration for Cross-Platform Analytics
Connect 500+ web advertising platforms and let AI agents query campaign performance, audience data, and conversions across Google, Facebook, Amazon, TikTok, and more.
Key Takeaways Centralize all web advertising data
Improvado connects to 500+ web advertising platforms including Google Ads, Facebook, Amazon DSP, TikTok, LinkedIn, and programmatic channels. Our platform extracts campaign performance, audience data, and conversion metrics from all your advertising accounts automatically. Each platform maintains its own authentication and data refresh schedule. No need to manage multiple APIs or data exports - everything flows to your chosen destination.
Unified cross-platform advertising analysis
Improvado's Marketing Common Data Model normalizes advertising data across all web platforms using consistent field names and metrics. Campaign performance from Google Ads, Facebook, and Amazon appears in standardized format for easy comparison. Audience segments, geographic data, and device breakdowns are mapped consistently across platforms. Build comprehensive media mix models and attribution analysis with data from every advertising channel in one place.
Data objects and fields Improvado extracts from Web Ads
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions cost_per_click roas budget status |
| Ad Group | ad_group_name bids quality_score impressions clicks status |
| Ad | ad_format ctr impressions spend click_through_rate |
| Keyword | keyword match_type cpc quality_score impression_share conversions |
| Conversion | conversion_name conversions cost_per_conversion conversion_rate conversion_value |
From connection to autonomous action in three steps
Connect
Connect your web advertising platform via OAuth or API key. The agent authenticates securely and accesses campaign data, ad group metrics, and conversion tracking across display, video, and native ad formats.
Ask
Ask questions like 'Which ad creatives have the lowest CPA?' or 'Show me conversion rate trends by device type for the past quarter.' The agent queries real-time campaign performance and audience data.
Act
The agent pauses underperforming ads, adjusts campaign budgets, updates bid strategies, and creates new ad groups based on performance thresholds you define.
What teams ask their AI agent about Web Ads
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare cost per acquisition across Google, Facebook, Amazon, and TikTok in one dashboard
Your AI agent analyzes Web Ads data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation across search, social, and display based on unified performance data
Your AI agent analyzes Web Ads data and delivers actionable insights — automatically, in seconds.
Create executive reports showing total web advertising ROI across all platforms
Your AI agent analyzes Web Ads data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read web ads — it optimizes budget across 500+ platforms
Read
The agent reads campaign performance metrics including impressions, clicks, conversions, spend, CPA, ROAS, CTR, and conversion rates. It accesses ad group data, creative performance, audience segments, and device-level breakdowns.
Write
The agent pauses or activates campaigns, adjusts daily and lifetime budgets, modifies bid amounts, updates targeting parameters, and duplicates high-performing ad sets with new budget allocations.
Monitor
The agent monitors CPA thresholds, ROAS benchmarks, budget pacing, conversion volume changes, and click-through rate drops. It triggers alerts when campaigns exceed cost targets or fall below performance minimums.
AI agents query campaign performance, cost per acquisition, audience engagement, and conversion data across Google Ads, Facebook, Amazon DSP, TikTok, LinkedIn, and hundreds of other platforms. They can compare CPA across all channels, identify which platforms drive the best ROI for specific audiences, and recommend budget reallocation. Agents answer questions like "Which platform has the lowest CPA for B2B leads this month, and should we shift budget from Facebook to LinkedIn?"
| Campaign | Spend | ROAS |
|---|---|---|
| Summer Sale - Retargeting | $35,300 | 4.2x |
| New Customer Acquisition - Desktop | $28,900 | 3.8x |
| Brand Awareness - Video | $22,400 | 2.1x |
| Product Launch - Mobile | $19,700 | 5.3x |
| Seasonal Promo - Display | $15,200 | 1.9x |
Send Web Ads data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Web Ads as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Which web advertising platforms does Improvado support?
How does cross-platform data normalization work?
Can I get attribution data across web advertising channels?
What's the data refresh frequency for web ads?
How much historical data can be extracted?
What destinations work best for web advertising data?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Web Ads today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.