Web Ads Integration for Cross-Platform Analytics
Display campaign metrics, conversion tracking, and audience insights flow to your reporting hub. Combine web advertising data with other channels in your BI tool.
Top performer: Brand campaigns at 8.1x ROAS.
Centralize all web advertising data
Improvado connects to 500+ web advertising platforms including Google Ads, Facebook, Amazon DSP, TikTok, LinkedIn, and programmatic channels. Our platform extracts campaign performance, audience data, and conversion metrics from all your advertising accounts automatically. Each platform maintains its own authentication and data refresh schedule. No need to manage multiple APIs or data exports - everything flows to your chosen destination.
From connection to autonomous action in three steps
Connect
Authenticate Web Ads via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Web Ads performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Web Ads
Our Web Ads connector is a marketing API integration that will connect your Web Ads account to your preferred marketing tools. This will enable you to automate the process of importing your Web Ads data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our Web Ads connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified cross-platform advertising analysis
Improvado's Marketing Common Data Model normalizes advertising data across all web platforms using consistent field names and metrics. Campaign performance from Google Ads, Facebook, and Amazon appears in standardized format for easy comparison. Audience segments, geographic data, and device breakdowns are mapped consistently across platforms. Build comprehensive media mix models and attribution analysis with data from every advertising channel in one place.
What teams ask their AI agent about Web Ads
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare cost per acquisition across Google, Facebook, Amazon, and TikTok in one dashboard
Your AI agent analyzes Web Ads data and delivers actionable insights — automatically, in seconds.
Optimize budget allocation across search, social, and display based on unified performance data
Your AI agent analyzes Web Ads data and delivers actionable insights — automatically, in seconds.
Create executive reports showing total web advertising ROI across all platforms
Your AI agent analyzes Web Ads data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Web Ads — it acts on it
Read
Pull metrics, dimensions, and trends from Web Ads — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Web Ads through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Web Ads data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Web Ads as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Web Ads today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.