Data sources
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Web Ads

Web Ads Integration for Cross-Platform Analytics

Display campaign metrics, conversion tracking, and audience insights flow to your reporting hub. Combine web advertising data with other channels in your BI tool.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Centralize all web advertising data

Improvado connects to 500+ web advertising platforms including Google Ads, Facebook, Amazon DSP, TikTok, LinkedIn, and programmatic channels. Our platform extracts campaign performance, audience data, and conversion metrics from all your advertising accounts automatically. Each platform maintains its own authentication and data refresh schedule. No need to manage multiple APIs or data exports - everything flows to your chosen destination.

Web Ads Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Web Ads + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified cross-platform advertising analysis

Improvado's Marketing Common Data Model normalizes advertising data across all web platforms using consistent field names and metrics. Campaign performance from Google Ads, Facebook, and Amazon appears in standardized format for easy comparison. Audience segments, geographic data, and device breakdowns are mapped consistently across platforms. Build comprehensive media mix models and attribution analysis with data from every advertising channel in one place.

Use Cases

What users ask their Web Ads integration

Cross-channel
Compare cost per acquisition across Google, Facebook, Amazon, and TikTok in one dashboard
12 hrs → 20 min
Budget optimization
Optimize budget allocation across search, social, and display based on unified performance data
Manual → auto
Executive reporting
Create executive reports showing total web advertising ROI across all platforms
8 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

Which web advertising platforms does Improvado support?
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Improvado supports 500+ advertising platforms including Google Ads, Facebook, Instagram, Amazon DSP, TikTok, LinkedIn, Twitter, Snapchat, Pinterest, and major programmatic DSPs. Both self-serve and enterprise advertising accounts are supported across platforms.
How does cross-platform data normalization work?
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Improvado's Marketing Common Data Model maps similar metrics across platforms to consistent field names. For example, 'cost_per_click' from Google Ads and 'cpc' from Facebook both become 'cost_per_click' in your warehouse. This enables direct comparison and aggregation across platforms.
Can I get attribution data across web advertising channels?
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Improvado extracts conversion and attribution data as reported by each advertising platform. For unified attribution analysis, you'll need to combine this with your website analytics and customer data. Many customers use this advertising data alongside Google Analytics for comprehensive attribution modeling.
What's the data refresh frequency for web ads?
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Data refresh varies by platform - Google Ads and Facebook can sync multiple times daily, while some programmatic platforms update once daily. Improvado automatically handles each platform's optimal refresh schedule. You can customize sync frequency based on your reporting needs.
How much historical data can be extracted?
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Historical data availability depends on each advertising platform's API limits. Most platforms provide 2-5 years of historical data, with some offering longer retention. Improvado backfills all available historical data during initial setup for comprehensive trend analysis.
What destinations work best for web advertising data?
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BigQuery, Snowflake, and Redshift are popular choices for web advertising data due to high volume and complex analysis needs. BI tools like Tableau and Looker work well for visualization. The choice depends on your data volume and analysis requirements.