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Access connected TV advertising performance, streaming audience data, and video completion rates. Push CTV metrics to Looker Studio for comprehensive video analytics.
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Improvado connects to DataXu's DSP platform to extract programmatic campaign data, bid performance metrics, and audience analytics automatically. The platform pulls impression data, conversion tracking, and spend information through secure API connections. Your DataXu data loads into BigQuery, Snowflake, or preferred destinations without manual reporting exports. Programmatic teams get real-time access to campaign performance without technical overhead.
Improvado's Marketing Common Data Model normalizes DataXu programmatic metrics with your other advertising platforms and marketing channels. Campaign performance, audience segments, and conversion data align with Google Ads, Facebook, and 500+ other sources using standardized formats. This normalization enables comprehensive media mix analysis and attribution modeling. Compare DataXu programmatic performance against all digital advertising investments in unified dashboards.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
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Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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