Integrate Google Business Profile — Local SEO Analytics
Gather reviews, search insights, and customer actions from Google Business Profile. Analyze local business performance in Looker or your warehouse.
Top performer: Brand campaigns at 8.1x ROAS.
Connect Google Business Profile automatically
Improvado's API integration extracts search queries, customer actions, photo views, and review metrics from Google Business Profile without manual exports. Data flows automatically to your preferred destination - BigQuery, Snowflake, or BI tools like Tableau and Looker. Multi-location businesses get consolidated reporting across all profiles with standardized metrics. Your marketing team accesses fresh local search performance data alongside other digital marketing channels.
From connection to autonomous action in three steps
Connect
Authenticate Google Business Profile (Google My Business) via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.
Ask
Your AI agent queries Google Business Profile (Google My Business) performance in natural language. Trends, anomalies, cross-channel comparisons — one conversation.
Act
The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.
Extract All Your Marketing Data from Google Business Profile (GBP / GMP)
Our Google Business Profile (GBP / GMP) connector is a marketing API integration that will connect your Google Business Profile account to your preferred marketing tools. This will enable you to automate the process of importing your Google Business Profile data into your CRM, as well as your marketing, web analytics and any other tools that you use for advertising, marketing and sales.
Once you've set up the integration, our Google Business Profile connector runs in the background, allowing you to seamlessly add some automation to your marketing efforts. The data is automatically sent to your preferred analytics software or marketing tool, just as it is with your other integrations.
Now you can use Improvado to connect it to all of the other advertising platforms that you use and the data warehouse or BI tool of your choice.
Unified local and digital marketing analytics
Improvado's MCDM standardizes Google Business Profile metrics with data from Google Ads, Facebook, and 500+ marketing platforms. Local search impressions align with paid search metrics using consistent naming conventions and data formats. Marketing teams can analyze how local SEO performance correlates with paid advertising in specific geographic markets. Cross-channel attribution becomes possible when local search data integrates seamlessly with broader marketing analytics.
What teams ask their AI agent about Google Business Profile (Google My Business)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare local search performance with Google Ads results by geographic market
Your AI agent analyzes Google Business Profile (Google My Business) data and delivers actionable insights — automatically, in seconds.
Track customer journey from local search discovery to online conversion
Your AI agent analyzes Google Business Profile (Google My Business) data and delivers actionable insights — automatically, in seconds.
Analyze review sentiment impact on local search visibility and paid campaign performance
Your AI agent analyzes Google Business Profile (Google My Business) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Google Business Profile (Google My Business) — it acts on it
Read
Pull metrics, dimensions, and trends from Google Business Profile (Google My Business) — across every account and campaign. Your AI handles the query.
Write
Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.
Monitor
Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.
Query, write, and monitor Google Business Profile (Google My Business) through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend | ROAS |
|---|---|---|
| Brand — Exact | $4,200 | 8.1x |
| Non-Brand | $12,800 | 4.7x |
| Retargeting — 30d | $3,100 | 4.2x |
| Competitor | $8,400 | 3.1x |
| DSA — Blog | $2,600 | 2.8x |
Send Google Business Profile (Google My Business) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Business Profile (Google My Business) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
Put an AI agent on your Google Business Profile (Google My Business) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.