Curated Integration

Curated Data Integration | Newsletter Analytics

Connect Curated in 5 minutes. Your AI agent accesses your marketing and business operations data — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to Curated
Show me our Curated campaign performance this quarter
Total campaigns: 47, active: 32, paused: 15
Engagement rate: 8.4%, up 12% vs last quarter
Top campaign: Product Launch Q1 with 14.2% engagement
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
Curated Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

What your AI agent extracts from Curated

Your agent retrieves operational metrics, campaign performance data, and business workflow information from Curated. It surfaces key performance indicators, engagement metrics, and process data to answer questions about your marketing operations in natural language.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Curated API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Curated through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Full Marketing Operations Data Coverage

Improvado pulls campaign performance metrics, engagement rates, workflow status data, and operational KPIs from Curated. We capture initiative tracking, team collaboration metrics, and process efficiency indicators across all your marketing operations and business workflows.

Curated API · Secure authentication · 15-min sync · incremental updates
Schema Overview

Data objects and fields Improvado extracts from Curated

Object Fields
Campaigns
campaign_id campaign_name status engagement_rate start_date end_date
Workflows
workflow_id workflow_name status completion_rate last_updated
Metrics
metric_id metric_name value timestamp campaign_id
Activities
activity_id activity_type user_id timestamp details
How it works

From connection to autonomous action in three steps

1

Connect

Connect: Authenticate via API credentials in 10 minutes. Improvado validates access and maps your Curated data schema.

2

Ask

Query: Ask "What's our average campaign engagement in Curated?" Your agent surfaces 8.4% engagement across 47 campaigns with trend analysis.

3

Act

Act: Say "Pause campaigns below 4% engagement" and your agent updates statuses in Curated, logs changes, and confirms completion.

Use Cases

What teams ask their AI agent about Curated

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

What are our top-performing campaigns in Curated this month?

Your AI agent analyzes Curated data and delivers actionable insights — automatically, in seconds.

5 hrs → 20 min
A
Improvado Agent Cross-channel

Compare Curated engagement rates with our email and social channels

Your AI agent analyzes Curated data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Update campaign status to paused for underperforming initiatives

Your AI agent analyzes Curated data and delivers actionable insights — automatically, in seconds.

4 hrs → 10 min
AI Agent Access

Your agent doesn't just read Curated — it optimizes it.

Read

Read: Campaign metrics, engagement rates, workflow statuses, operational KPIs, activity logs, and performance trends from Curated.

Write

Write: Update campaign statuses, modify workflow settings, sync operational data, and trigger automated actions across your marketing stack.

Monitor

Monitor: Track campaign performance changes, engagement trends, status updates, and operational anomalies with real-time alerts and threshold monitoring.

Claude, ChatGPT, and Cursor can update campaign settings, modify workflow statuses, and sync data across your marketing stack through Improvado's Model Context Protocol. Every write action is logged with timestamps, user attribution, and rollback capabilities for complete governance and audit trails.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Curated
You
Show me top-performing Curated newsletters this month by open rate and click engagement
A
Newsletter Performance Overview
Newsletter Issue Open Rate Click Rate
Weekly Digest #47 48.3% 8.7%
Product Updates Mar 15 44.7% 12.4%
Industry Insights #12 41.2% 6.9%
Weekly Digest #46 39.8% 7.2%
Customer Stories Vol 3 37.5% 9.1%
5 issues · 42.3% avg open rate · 8.9% avg click rate
You
Pause all newsletter segments with open rates below 35% and reallocate sends to top performers
A
Newsletter optimization scheduled
Pausing 3 underperforming segments · reallocating 4,200 subscribers
Destinations

Send Curated data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Curated as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Curated?
Improvado connects to Curated through secure API authentication. Setup typically takes 10-15 minutes and includes credential verification and initial data mapping. The connector supports historical data backfill to ensure your AI agent has complete context from day one.
What Curated data does Improvado pull?
Improvado extracts campaign performance metrics, operational workflow data, engagement statistics, and business process information from Curated. The connector captures key performance indicators, status updates, and activity logs. Data refreshes automatically to keep your AI agent current with the latest operational insights.
How often does Curated data refresh?
Curated data syncs every 15-30 minutes by default, ensuring near real-time visibility into your marketing operations. You can configure custom sync frequencies based on your reporting needs or trigger manual refreshes for immediate updates. Improvado's SLA guarantees 99.9% uptime for continuous data availability.
Can the AI agent write data back to Curated?
Yes, your AI agent can update campaign statuses, modify workflow settings, and sync operational data back to Curated through Improvado's bidirectional connector. Every write action is logged with full audit trails including timestamps, user context, and change history. Role-based access controls ensure only authorized agents can modify production data.
Is Curated data secure with Improvado?
Improvado is SOC 2 Type II certified and compliant with GDPR and HIPAA standards. All Curated data is encrypted in transit via TLS 1.3 and at rest using AES-256 encryption. API credentials are stored in secure vaults with role-based access controls, and all data transfers occur through private, audited channels.
How does Curated connect with other platforms in Improvado?
Improvado maps Curated data to its Common Data Model, automatically harmonizing metrics, dimensions, and naming conventions across 1,000+ marketing platforms. Your AI agent can instantly compare Curated campaign performance with Google Ads spend, Salesforce pipeline data, and HubSpot engagement metrics without manual joins or transformations.