Data sources
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Pinterest Organic

Pinterest Organic + Improvado: Content Performance Hub

Gather organic Pin performance, audience engagement, and content analytics from Pinterest business accounts. Transform social media insights into actionable reports in Power BI or Tableau.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Pinterest organic content seamlessly

Improvado integrates with Pinterest's Business API to extract organic content performance including Pin impressions, saves, clicks, and closeup views. The connection pulls data from your Pinterest business account automatically, eliminating manual CSV downloads from Pinterest Analytics. Data extraction includes board-level metrics, top Pins performance, and audience demographics. Automated daily refreshes ensure your organic Pinterest data stays current for content optimization decisions.

Pinterest Organic Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Pinterest Organic + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Combine Pinterest with all marketing channels

The Marketing Common Data Model normalizes Pinterest organic metrics alongside paid social, search, and display campaigns from 500+ platforms. Pinterest saves, clicks, and impressions align with standardized engagement metrics across Facebook, Instagram, and TikTok. Cross-platform content analysis reveals which organic strategies drive the highest engagement and conversions. Unified data enables comprehensive social media ROI analysis including organic Pinterest contribution.

Use Cases

What users ask their Pinterest Organic integration

Cross-channel
Compare organic Pinterest performance against paid social campaigns across platforms
5 hrs → 15 min
Budget optimization
Identify top-performing Pinterest content to inform paid campaign creative strategy
Manual → auto
Executive reporting
Track organic social media ROI including Pinterest's contribution to conversions
3 hrs → 8 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

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Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Pinterest organic metrics does Improvado extract?
+
Improvado extracts Pin impressions, saves, clicks, closeup views, and comments from Pinterest organic content. The integration includes board performance, top Pins data, and audience demographics like age, gender, and interests. Content performance metrics help optimize organic Pinterest strategy and identify trending topics.
How far back can I get Pinterest organic data?
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Pinterest organic data extraction typically goes back 2 years from the integration setup date, depending on your Pinterest business account history. Improvado maintains historical data for trend analysis and year-over-year performance comparisons. Custom date ranges can be configured based on your reporting needs.
Can I track Pinterest organic conversions?
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Yes, if you have Pinterest conversion tracking set up, Improvado extracts organic conversion data including purchases, signups, and custom events. The integration connects Pinterest organic conversions with your broader attribution model. Conversion data helps measure organic Pinterest's impact on business outcomes.
Does the integration include Pinterest audience insights?
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Pinterest audience insights including demographics, interests, and engagement patterns are included in the data extraction. The integration provides data on your organic followers and content viewers. Audience data helps refine content strategy and identify expansion opportunities.
How does Pinterest organic data integrate with paid campaigns?
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Improvado normalizes Pinterest organic data with paid Pinterest campaigns and other paid social platforms for unified analysis. The integration enables comparison of organic versus paid performance metrics. Combined data reveals optimal content strategies and budget allocation opportunities across organic and paid Pinterest efforts.
What Pinterest business account features are required?
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A Pinterest business account with access to Pinterest Analytics is required for the integration. The account must have API access enabled and appropriate permissions for data extraction. Improvado works with standard Pinterest business accounts and enterprise-level Pinterest Business Hub setups.