Data sources
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Pivotal Tracker

Pivotal Tracker Integration: Agile Metrics in Focus

Extract story points, sprint velocity, and project timelines from Pivotal Tracker. Analyze team performance in Power BI or your preferred analytics tool.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Pivotal Tracker project data

Improvado connects to Pivotal Tracker's REST API to extract stories, epics, projects, and team activity data. Our platform automatically handles API authentication and pagination to capture complete project histories. Data refreshes run on your preferred schedule to track story progress and velocity changes in real-time. All Pivotal Tracker data flows directly into your data warehouse without manual exports.

Pivotal Tracker Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Pivotal Tracker + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified development data across tools

Improvado's Marketing Common Data Model normalizes Pivotal Tracker data with your other development and business platforms. Story points, velocity metrics, and project timelines get standardized for cross-tool analysis. You can combine development progress with Git commits, deployment data, or business metrics in unified dashboards. This approach provides complete visibility into development operations and business impact.

Use Cases

What users ask their Pivotal Tracker integration

Cross-channel
Track development velocity trends across multiple projects and teams
3 hrs → 10 min
Budget optimization
Analyze story completion patterns to optimize sprint planning
Manual → auto
Executive reporting
Generate executive reports linking development progress to business goals
5 hrs → 15 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Pivotal Tracker data does Improvado extract?
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Improvado extracts stories, epics, projects, iterations, and activity data from Pivotal Tracker. We also capture story points, acceptance criteria, labels, and team member assignments. The integration includes historical data for velocity calculations and trend analysis.
How often can Pivotal Tracker data be refreshed?
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Pivotal Tracker data can refresh hourly, daily, or on custom schedules based on your team's needs. Most development teams choose daily refreshes for sprint planning and weekly for executive reporting. Improvado automatically manages API rate limits and connection stability.
Can I combine Pivotal Tracker with other development tools?
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Yes, Improvado normalizes Pivotal Tracker data alongside GitHub, GitLab, Jira, and other development platforms. You can correlate story progress with code commits, deployments, and bug reports. This creates comprehensive development pipeline visibility across all tools.
Which destinations support Pivotal Tracker integration?
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Pivotal Tracker data flows into BigQuery, Snowflake, Redshift, Azure, and other major warehouses. You can also connect directly to Tableau, Power BI, Looker, and specialized development analytics tools. The integration supports both cloud and on-premise destinations.
Does the integration include team velocity calculations?
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Yes, Improvado automatically calculates team velocity based on completed story points per iteration. We also track velocity trends, story completion rates, and cycle time metrics. These calculations arrive pre-computed in your warehouse for immediate analysis.
How is Pivotal Tracker data structured for reporting?
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Improvado transforms Pivotal Tracker data into normalized tables for projects, stories, iterations, and activities. Story progress becomes time-series data for velocity trending and burndown charts. Team assignments and labels are structured relationally for easy filtering and grouping in reports.