Connect Tubular Labs Data — Video Intelligence Hub
Connect Tubular Labs and let AI agents query social video performance, audience demographics, and competitive benchmarks alongside owned channel data from 1,000+ sources.
Key Takeaways Connect Tubular Labs video analytics
Improvado connects to Tubular Labs API to extract social video performance metrics, audience demographics, and competitive intelligence data. The platform automatically syncs video analytics every hour, replacing manual CSV exports and spreadsheet workflows. Pre-built field mappings ensure immediate data flow from Tubular Labs to your warehouse. Video engagement metrics, view counts, and audience insights appear in your destination within minutes.
Unified social video performance analytics
Improvado's Marketing Common Data Model standardizes Tubular Labs video metrics alongside YouTube Analytics, Facebook Video, and TikTok data. Social video performance appears with consistent naming conventions across all platforms. This normalization enables cross-platform video strategy analysis without manual data transformation. Compare Tubular Labs competitive insights against your own video performance in unified dashboards.
Data objects and fields Improvado extracts from Tubular Labs
| Object | Fields |
|---|---|
| Video | views watch_time engagement_rate shares comments likes estimated_minutes_watched |
| Channel | subscribers total_views videos_published engagement_rate avg_view_duration |
| Campaign | impressions views view_rate spend CPV completion_rate brand_lift |
| Audience | demographics geography interests device_type view_duration |
| Content | title publish_date views engagement shares video_length |
From connection to autonomous action in three steps
Connect
Connect your Tubular Labs account via API key. The agent pulls video performance data, audience demographics, competitive benchmarks, and content metadata across all tracked channels and platforms.
Ask
Ask questions like 'Which competitor videos are outperforming ours in the tech review category?' or 'Show me audience overlap between our top 3 channels' or 'What content themes drove the most subscriber growth last quarter?'
Act
The agent identifies underperforming content, flags videos with unusual engagement patterns, compares your performance against competitive benchmarks, and surfaces trending topics in your content vertical based on cross-platform video intelligence.
What teams ask their AI agent about Tubular Labs
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare video performance across YouTube, TikTok, and Facebook using Tubular Labs benchmarks
Your AI agent analyzes Tubular Labs data and delivers actionable insights — automatically, in seconds.
Track competitor video strategies alongside your own social video campaign performance
Your AI agent analyzes Tubular Labs data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining owned video metrics with industry benchmarking data
Your AI agent analyzes Tubular Labs data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Tubular Labs — it benchmarks video strategy
Read
The agent reads video performance metrics including views, watch time, engagement rates, audience retention curves, subscriber conversion rates, demographic breakdowns, competitive video data, content category performance, cross-platform distribution metrics, and trending topic analysis from Tubular Labs.
Write
The agent flags videos for content review, identifies high-performing content patterns, surfaces competitive insights, detects anomalies in engagement trends, and recommends content optimization opportunities based on audience behavior and category benchmarks.
Monitor
The agent monitors video performance thresholds, watches for sudden engagement drops or spikes, tracks competitive content launches in your category, alerts on audience demographic shifts, and identifies emerging content trends that match your channel strategy.
AI agents can query video engagement rates by platform, analyze audience overlap across YouTube and TikTok, and track competitor content strategies over time. The agent compares your owned video metrics with Tubular Labs industry benchmarks to identify content gaps and recommend topics that drive above-average engagement.
| Category | Total Views | Avg Engagement |
|---|---|---|
| Product Reviews | 12.4M views | +34% |
| Tutorials | 9.8M views | +28% |
| Unboxing | 7.2M views | +41% |
| Behind the Scenes | 5.1M views | +19% |
| Interviews | 3.6M views | +12% |
Send Tubular Labs data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Tubular Labs as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Tubular Labs data can Improvado extract?
How often does Tubular Labs data sync?
Can I combine Tubular Labs with other video platforms?
Which data warehouses work with Tubular Labs integration?
How long does Tubular Labs integration take to set up?
What access is required for Tubular Labs API?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Tubular Labs today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.