Maxio Advanced Billing (formerly Chargify) Integration

Maxio Billing Data Integration — Revenue Operations

Connect Maxio Billing and let AI agents query subscription events, payment transactions, and revenue recognition alongside marketing data.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to Maxio Advanced Billing (formerly Chargify)
Show me our MRR breakdown by product plan for Q1 and flag any plans with churn above 8%.
Your Q1 MRR is $847K across 12 plans. Three plans exceed 8% churn: Enterprise ($94K MRR, 9.2% churn), Professional ($156K MRR, 8.7% churn), and Starter ($67K MRR, 11.4% churn). Combined they represent 37% of total MRR.
Pause new subscriptions to the Starter plan and send me a cohort analysis for Enterprise customers who churned in the last 60 days.
Starter plan subscriptions paused. Enterprise churn cohort shows 23 cancellations totaling $31K MRR. Primary cancellation reasons: 48% cited pricing, 26% moved to competitor, 17% reduced headcount. Average customer lifetime was 8.3 months, below your 14-month target.
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
Maxio Advanced Billing (formerly Chargify) Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

Connect Maxio Advanced Billing integration

Improvado connects directly to Maxio Advanced Billing's API to extract subscription data, billing events, payment transactions, and revenue recognition metrics automatically. The platform schedules data pulls based on your billing cycles and reporting requirements, from real-time transaction updates to daily subscription summaries. Billing data flows into your chosen data warehouse without manual CSV exports or complex API development. Pre-built connectors handle Maxio's data structure and authentication, enabling setup in minutes rather than weeks.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Maxio Advanced Billing (formerly Chargify) API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Maxio Advanced Billing (formerly Chargify) through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details

Unified billing data across your stack

Improvado's Marketing Common Data Model transforms Maxio billing data into standardized formats that integrate with your marketing, sales, and customer success platforms. Subscription revenue from Maxio aligns with customer acquisition data from Google Ads, sales pipeline metrics from HubSpot, and customer support interactions from Zendesk. This normalization enables end-to-end revenue analysis, from marketing touchpoints through billing cycles and customer retention. Teams access consistent billing metrics whether analyzing payment data from Maxio, Stripe, or other billing platforms.

Maxio API v1 · API key · hourly · incremental
Schema Overview

Data objects and fields Improvado extracts from Maxio Advanced Billing (formerly Chargify)

Object Fields
Subscriptions
id customer_id product_id state current_period_started_at current_period_ends_at balance_in_cents total_revenue_in_cents
Customers
id first_name last_name email organization created_at updated_at reference
Invoices
id subscription_id number total_amount_in_cents paid_date due_date status memo
Transactions
id subscription_id type amount_in_cents success created_at memo payment_id
Components
id name unit_name pricing_scheme unit_price component_id allocated_quantity
How it works

From connection to autonomous action in three steps

1

Connect

Connect your Maxio Advanced Billing account via API key with read and write permissions. The agent accesses subscription data, billing events, customer records, and plan configurations in real-time.

2

Ask

Ask questions like 'Which product plans have the highest upgrade velocity?' or 'Show me failed payment recovery rates by payment method for the last quarter' or 'What is our net revenue retention by customer segment?'

3

Act

The agent pauses or activates subscription plans, updates pricing components, applies credits or adjustments to customer accounts, triggers dunning sequences for failed payments, and modifies billing schedules based on your instructions.

Use Cases

What teams ask their AI agent about Maxio Advanced Billing (formerly Chargify)

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Track marketing campaign ROI through complete subscription billing and revenue cycles

Your AI agent analyzes Maxio Advanced Billing (formerly Chargify) data and delivers actionable insights — automatically, in seconds.

10 hrs → 25 min
A
Improvado Agent Cross-channel

Analyze payment failure patterns against customer support interactions and usage data

Your AI agent analyzes Maxio Advanced Billing (formerly Chargify) data and delivers actionable insights — automatically, in seconds.

6 hrs → 15 min
A
Improvado Agent Reporting

Generate executive revenue reports combining billing data with customer acquisition metrics

Your AI agent analyzes Maxio Advanced Billing (formerly Chargify) data and delivers actionable insights — automatically, in seconds.

4 hrs → 12 min
AI Agent Access

Your agent tracks billing cycles and connects payment failures to support tickets

Read

The agent reads MRR and ARR metrics, subscription counts by plan and status, churn and retention rates, failed payment data, customer lifetime value, billing event histories, component allocations, coupon usage, and revenue recognition schedules from your Maxio account.

Write

The agent pauses or resumes subscription plans, applies account credits, updates pricing components, modifies billing frequencies, triggers retry logic for failed payments, adjusts prorations, creates one-time charges, and updates customer payment methods in Maxio.

Monitor

The agent monitors MRR movement across plans, churn rate thresholds by cohort, failed payment patterns, subscription upgrade and downgrade velocity, component usage against allocation limits, coupon redemption rates, and revenue recognition timing to alert you when metrics exceed defined parameters.

AI agents query subscription billing events, payment transaction success rates, and revenue recognition data from Maxio. They detect payment failure patterns and correlate them with customer support interactions and product usage drops. Agents calculate true revenue per marketing channel by matching billing data to acquisition source.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Maxio Advanced Billing (formerly Chargify)
You
Show me MRR by product plan with churn rates for Q1
A
Plan Performance
Plan MRR Churn Rate
Enterprise $94,200 9.2%
Professional $156,400 8.7%
Growth $203,100 5.1%
Starter $67,300 11.4%
Basic $326,000 4.3%
5 plans · $847K total MRR · 7.2% avg churn
You
Pause new subscriptions to Starter plan
A
Starter Plan Subscriptions Paused
$67.3K MRR · 11.4% churn rate
Destinations

Send Maxio Advanced Billing (formerly Chargify) data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Maxio Advanced Billing (formerly Chargify) as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Maxio Advanced Billing data does Improvado extract?
Improvado extracts subscriptions, billing events, payment transactions, revenue recognition data, customer billing history, and dunning management metrics from Maxio Advanced Billing. The platform captures both current billing states and historical transaction data for trend analysis.
How often can Maxio billing data sync to my warehouse?
Maxio data can refresh every 15 minutes for transaction monitoring, hourly for billing events, or daily for subscription reporting. Most companies choose hourly syncs for active billing monitoring and daily updates for revenue reporting.
Can I connect Maxio data with marketing attribution platforms?
Yes, Improvado normalizes Maxio billing data with marketing platforms like Google Ads, Facebook, and Salesforce. You can track customer journeys from marketing touchpoint through subscription signup, billing events, and revenue recognition.
Does the integration handle Maxio custom fields and metadata?
Improvado automatically extracts custom fields, product catalogs, and metadata from your Maxio Advanced Billing setup. Custom billing configurations maintain their structure while being formatted for analysis in your BI tools.
Which destinations support Maxio Advanced Billing data?
Maxio data flows to BigQuery, Snowflake, Redshift, Azure Synapse, and visualization platforms like Tableau, Power BI, and Looker. The same normalized billing dataset works across all supported destinations.
How do I set up Maxio Advanced Billing integration?
Connect using your Maxio API credentials through Improvado's interface. Select the billing data types, date ranges, and sync frequency you need, then choose your destination warehouse. Initial data backfill typically completes within a few hours depending on your billing history.