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AI AgentAsk questions of all your marketing data in plain EnglishData extraction & loadingPull ad, CRM and analytics data on your scheduleData ownershipKeep every record in a warehouse you controlData transformationClean, map and model data into analysis-ready tablesMarketing data governanceCatch naming, budget and tracking errors before launchReporting & insightsDashboards and answers your team can act onConnect Similarweb in 5 minutes and let your AI agent query spend, ROAS, impressions, clicks, and conversions in real-time. Enrich campaign decisions with cross-channel context from 1,350+ marketing and analytics sources.
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Improvado integrates with Similarweb APIs to extract competitive intelligence and market research data automatically. Pull website traffic estimates, audience demographics, referral sources, and competitor analysis without manual platform exports. Data updates run on scheduled intervals to keep your competitive intelligence current. Configure the connection once and Similarweb insights flow directly to your data warehouse or BI tools.
Improvado's Marketing Common Data Model normalizes Similarweb competitive data alongside your marketing performance metrics from Google Analytics, Facebook Ads, and other platforms. Compare your website traffic trends against competitors while analyzing your own campaign performance. Unified data schema enables cross-platform analysis of market position, share of voice, and competitive landscape shifts.
Data objects and fields Improvado extracts from Similarweb
| Object | Fields |
|---|---|
| Traffic | visits unique_visitors page_views bounce_rate pages_per_visit avg_visit_duration |
| Source | traffic_source source_type visits share change referral_domain |
| Geography | country visits share pages_per_visit bounce_rate |
| Audience | age_range gender interests category_affinity engagement_score |
| Keyword | keyword search_volume organic_share paid_share traffic CPC |
Each question maps to a report Improvado pulls from Similarweb, with the fields it uses.
The Keywords report returns volume, cost per click and the share of searches with no click, by country. High zero-click share means less traffic to win.
Rank Tracker gives visibility, share of voice and average position for your domain and each competitor. Compare them by day, week or month.
Each keyword carries organic difficulty and paid competition scores. Start with high volume and low difficulty.
Reports and fields as listed in the Improvado platform on 3 October 2026. Up to 365 days of history. Similarweb bills data credits for Rank Tracker pulls, per campaign, setting and period.
Query CPM and CPC, adjust ad group spend, and monitor conversion anomalies through Claude, ChatGPT, Cursor, or any MCP client. Every campaign change, budget shift, and alert is logged and governed.
Explore MCP →| Referring Domain | Traffic Share | Growth QoQ |
|---|---|---|
| techradar.com | 8.2% | +34% |
| reddit.com/r/technology | 6.7% | +18% |
| producthunt.com | 5.1% | +52% |
| capterra.com | 4.3% | +11% |
| g2.com | 3.9% | +28% |
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Similarweb as one of 1,350+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,350+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Connect in minutes. Your agent starts reading, acting, and monitoring immediately.
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