Zonka Feedback Integration

Zonka Feedback Data Integration — Experience Management Analytics

Connect Zonka Feedback in 5 minutes. Your AI agent queries NPS, CSAT, CES scores, sentiment analysis, and AI-tagged themes across surveys, reviews, tickets, and chats — then correlates with cross-channel insights from 1,000+ sources.

SOC 2 Type II

1,000+ Data Sources

Any Warehouse or BI Tool

Improvado Agent

Connected to Zonka Feedback

Which locations have NPS below 30 this month and what themes are driving detractors?

Location A: NPS 22 — top themes: slow response time, product quality issues, pricing concerns.

Location B: NPS 28 — top themes: staff attitude, wait times, limited product selection.

Trigger alerts for these locations and assign to regional CX managers?

Trusted by data-driven teams

1,000+

Integrations

200+

Zonka Feedback Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

What your AI agent extracts from Zonka Feedback

Improvado pulls surveys, feedback responses, contacts, cases, reviews, tickets, and chats from Zonka Feedback. Your agent accesses NPS, CSAT, and CES scores, sentiment scores, AI-generated thematic tags, impact scores on churn and satisfaction, location-based performance data, feedback text, and trigger events. Real-time sync ensures live metrics and alerts flow directly to your AI workflows.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Zonka Feedback API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Zonka Feedback through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Full Multi-Channel Feedback Data Extraction

Improvado pulls surveys, feedback responses, contacts, cases, reviews, tickets, and chats from Zonka Feedback. We capture NPS, CSAT, and CES scores, sentiment scores, AI-generated thematic tags, impact scores on churn and satisfaction, location-based performance data, feedback text, and trigger events with real-time sync for live metrics and alerts.

Zonka Feedback open API · Standard auth · Real-time sync · Incremental updates

Schema Overview

Data objects and fields Improvado extracts from Zonka Feedback

Object	Fields
Surveys	survey_id survey_name survey_type channel created_date status
Feedback_Responses	response_id survey_id contact_id nps_score csat_score ces_score sentiment_score feedback_text location timestamp
Contacts	contact_id name email phone segment account_id created_date
Themes	theme_id theme_name sentiment impact_score frequency associated_responses
Alerts	alert_id response_id trigger_condition assigned_to status created_date

How it works

From connection to autonomous action in three steps

Connect

Connect: Authorize Zonka Feedback via open API in under 5 minutes. Select surveys, feedback channels, and historical backfill period.

Ask

Query: Ask your agent Which themes are driving CSAT drops in enterprise accounts? and it surfaces sentiment scores, AI-tagged issues, and location breakdowns in seconds.

Act

Act: Your agent triggers alerts for low scores, assigns feedback to teams, escalates cases, and automates follow-up workflows directly in Zonka Feedback.

Use Cases

What teams ask their AI agent about Zonka Feedback

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which locations have NPS below 30 this month and what are the top 3 themes driving detractor feedback?

Your AI agent analyzes Zonka Feedback data and delivers actionable insights — automatically, in seconds.

4 hrs → 15 min

Improvado Agent Cross-channel

Compare CSAT trends from Zonka surveys with support ticket volume from Zendesk and ad spend from Google Ads over the last quarter.

Your AI agent analyzes Zonka Feedback data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Trigger an alert in Zonka for all CSAT responses below 3 from enterprise accounts and assign them to the regional CX manager.

Your AI agent analyzes Zonka Feedback data and delivers actionable insights — automatically, in seconds.

6 hrs → 25 min

AI Agent Access

Your agent doesn't just read Zonka Feedback — it automates it.

Read

Read: Surveys, feedback responses, NPS/CSAT/CES scores, sentiment analysis, AI-generated themes, impact scores, location data, reviews, tickets, chats, and trigger events.

Write

Write: Trigger alerts, assign feedback to team members, escalate cases, update contact records, automate follow-ups, and create tasks based on score thresholds or detected themes.

Monitor

Monitor: Real-time NPS/CSAT/CES trends, sentiment shifts, location performance, detractor themes, feedback loop completion rates, and alert response times.

Claude, ChatGPT, and Cursor can trigger alerts, assign feedback to teams, escalate cases, and update contact records in Zonka Feedback based on score thresholds or AI-detected themes. Your agent closes the feedback loop by automating follow-ups and task tracking, while Improvado logs every write action with full audit trails for compliance and governance.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Zonka Feedback

You

Which locations have NPS below 30 this month and what are the top 3 themes driving detractor feedback?

Low NPS Locations & Themes

Location	NPS Score	Top Detractor Theme
Dallas, TX	18	Staff Responsiveness
Phoenix, AZ	22	Wait Times
Atlanta, GA	24	Product Availability
Denver, CO	27	Pricing Concerns
Seattle, WA	29	Service Quality

5 locations · avg 24 NPS · 187 detractor responses analyzed

You

Trigger an alert in Zonka for all CSAT responses below 3 from enterprise accounts and assign them to the regional CX manager

Regional alerts activated

Monitoring 5 locations · 42 enterprise accounts flagged · auto-assigned

Destinations

Send Zonka Feedback data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC

SOC 2 Type II Audited data management

HIPAA Healthcare compliance

GDPR EU data protection

CCPA California privacy

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Zonka Feedback as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	● Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Zonka Feedback?

Improvado connects to Zonka Feedback via its open API using standard authentication methods. Setup takes approximately 5 minutes: authorize the connection, select the surveys and feedback channels you want to sync, and Improvado begins pulling data. Historical backfill is available for past responses, and real-time sync ensures new feedback flows immediately into your AI workflows.

What Zonka Feedback data does Improvado pull?

Improvado extracts surveys, feedback responses, contacts, cases, reviews, tickets, and chats from Zonka Feedback. Key metrics include NPS, CSAT, and CES scores, sentiment scores, AI-generated thematic tags, impact scores, location-based performance data, feedback text and comments, and trigger events like deal closures or case resolutions. Data refreshes in real time, ensuring your AI agent always works with live metrics and alerts.

How often does Zonka Feedback data refresh?

Zonka Feedback data syncs in real time through Improvado. New survey responses, feedback, sentiment scores, and AI-tagged themes appear immediately in your data warehouse and AI agent workflows. Improvado maintains continuous sync for live dashboards and alerts, with no manual refresh required. SLA guarantees ensure sub-minute latency for critical feedback events.

Can the AI agent write data back to Zonka Feedback?

Yes. Your AI agent can trigger alerts, assign feedback to team members, escalate cases, update contact records, and automate follow-up workflows in Zonka Feedback based on score thresholds or detected themes. Every write action is logged in Improvado's audit trail with timestamps, user attribution, and change details. Role-based access controls and approval workflows ensure governance over automated actions.

Is Zonka Feedback data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. All Zonka Feedback data is encrypted in transit (TLS 1.2+) and at rest (AES-256). API credentials are stored in secure vaults with role-based access controls and automatic rotation. Improvado never stores raw customer feedback text outside your designated data warehouse, and all data handling follows enterprise security standards.

How does Zonka Feedback connect with other platforms in Improvado?

Improvado maps Zonka Feedback data to its Common Data Model, enabling seamless joins with 1,000+ marketing, sales, and support platforms. Your AI agent can correlate NPS scores with Salesforce pipeline data, compare CSAT trends against Zendesk ticket volume, or analyze sentiment alongside Google Ads spend. Unified customer IDs and timestamps ensure accurate cross-platform attribution and journey analysis.

Customer stories See all customer stories →

"Improvado saves about 90 hours per week and allows us to focus on data analysis."

Jeff Lee Head of Social, Media Buy, Influencer & Marketing Data at ASUS

Read story →

"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."

Marc Cerniglio Insights & Automation Manager at Chacka Marketing

Read story →

Put an AI agent on your Zonka Feedback today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

Get your agent View all 1,000+ integrations