Data sources
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Sprout Social Influencer

Sprout Social + Improvado: Influencer Campaign Data

Track influencer post performance, engagement rates, and campaign ROI automatically. Send social metrics to Redshift for cross-channel analysis.

500+
Data Sources
46K+
Metrics
99.9%
SLA
<5 min
Setup
SOC 2
Type II
Why Improvado

Connect Sprout Social Influencer integration

Improvado connects to Sprout Social Influencer using secure API authentication to extract comprehensive influencer campaign data. The platform automatically pulls campaign performance metrics, influencer engagement data, content analytics, and ROI tracking. Influencer discovery data, collaboration metrics, and audience insights provide complete campaign visibility. Automated data extraction eliminates manual reporting and ensures real-time campaign monitoring.

Sprout Social Influencer Improvado
Snowflake BigQuery Redshift Tableau Power BI AI Agent
46K+ metrics 500+ sources No code Auto-refresh
Your sources
Sprout Social Influencer + 500 more
Marketing Common Data Model
Same metrics
Same schema
Any destination
Unified Data

Unified influencer data across platforms

Sprout Social Influencer data integrates with Improvado's Marketing Common Data Model alongside other social media and marketing platforms. Influencer campaign metrics align with organic social, paid advertising, and content marketing data using standardized naming conventions. This normalization enables comprehensive social media ROI analysis and cross-channel attribution modeling. Compare influencer performance with other marketing channels in unified executive dashboards.

Use Cases

What users ask their Sprout Social Influencer integration

Cross-channel
Analyze influencer campaign ROI alongside paid social and organic content performance
5 hrs → 25 min
Budget optimization
Track influencer audience overlap with customer segments for better targeting strategies
Manual → auto
Executive reporting
Generate executive reports combining influencer metrics with overall social media performance
4 hrs → 12 min
AI Agent Access

Go beyond dashboards — give your AI agent direct access to ad data

Improvado MCP connects your ad platform data to Claude, ChatGPT, Cursor, and any MCP-compatible AI tool. Read metrics, launch campaigns, monitor anomalies — all through one protocol.

Explore MCP →
Ideate
Launch
Measure
Analyze
Report
Iterate
📖

Read

Pull ROAS, CPA, search terms, geo data — across every account and campaign type. Your AI agent handles the API calls.

🚀

Write

Launch campaigns, pause underperformers, adjust bids and budgets. Every action logged, governed, and reversible.

Monitor

Set up CPA alerts, budget pacing watches, and weekly auto-reports. Problems caught before they eat your budget.

40K+
Harmonized metrics
250+
Governance rules
500+
Connectors
40h+
Saved weekly
Works with Claude ChatGPT Cursor Gemini Any MCP Client
99.9% SLA
Data warehouse
Managed storage
Cross-channel
Deep granularity
Attribution

Extract data from 500+ data sources

Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.

Load data to any data warehouse

Connect multiple data sources and analyze them as if they were a single database.

Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.

Transform your data without SQL skills

Analyze data in
real-time

You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse

Get analysis-ready data for marketing analytics

Get all your data in one place instantly

SOC 2 Type II

Auditing procedure that ensures secure management of data.

HIPAA

Complies with Health Insurance Portability
and Accountability Act (HIPAA)

Improvado is GDPR compliant.
GDPR

General Data Protection Regulation (GDPR) Certified

Improvado is CCPA compliant.
CCPA

Complies with California Consumer Privacy Act (CCPA)

Centralize all your marketing data in one place

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You can analyze data from 500+ data sources

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G2 Crowd logo
Capterra logo

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.

Ahmet Sergen D
Ahmet Sergen D
Regional Digital Manager
Ahmet Sergen D
Regional Digital Manager

A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.

If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.

Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.

Read the case study
G2 Crowd logo
Capterra logo

Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms

They are willing to go the extra mile to attend to your query and help to the best they can.

Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.

They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms

Read the case study

Frequently Asked Questions

What Sprout Social Influencer data does Improvado extract?
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Improvado extracts campaign performance metrics, influencer engagement data, content analytics, reach and impressions, and ROI tracking from Sprout Social Influencer. The integration captures both campaign-level and individual post-level metrics. Influencer discovery data and audience demographics are also included.
Can I track individual influencer performance over time?
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Yes, the integration extracts individual influencer metrics including engagement rates, audience growth, content performance, and collaboration history. You can analyze influencer performance trends and identify top-performing partnerships. Historical data enables long-term influencer relationship optimization.
How does influencer data combine with other social media metrics?
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Improvado's Marketing Common Data Model normalizes Sprout Social Influencer data with organic social media and paid advertising platforms. This enables comprehensive social media ROI analysis comparing influencer campaigns with other social strategies. Unified reporting shows complete social media performance across channels.
Does the integration include influencer audience insights?
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Yes, Improvado extracts audience demographics, interests, and engagement patterns from Sprout Social Influencer. The integration captures audience overlap data and demographic breakdowns for each influencer partnership. This data helps optimize influencer selection and targeting strategies.
Can I track influencer campaign costs and ROI automatically?
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Yes, the integration extracts campaign costs, influencer fees, and performance metrics to calculate ROI automatically. Cost per engagement, cost per click, and other efficiency metrics are available in your data warehouse. Combine cost data with conversion tracking for complete ROI analysis.
How often does Sprout Social Influencer data refresh?
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Data refresh schedules are customizable based on campaign monitoring needs. Most clients run daily updates for active influencer campaigns to track performance in near real-time. Historical campaign data and influencer profile information update less frequently to optimize API usage.