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Microsoft Clarity Data Integration | Behavior Analytics Metrics

Connect Microsoft Clarity to Improvado and extract daily snapshots of your project's dashboard metrics, with up to three breakdowns such as campaign, source, URL, or device.

1,400+ data sources
Any warehouse or BI tool

improvado.io/agent · Microsoft Clarity

Improvado Agent

Connected to Microsoft Clarity

Which campaigns brought the sessions with the highest rage click rate yesterday?

In the latest Clarity snapshot, spring_sale sessions had a 9.8% rage click rate across 1,240 sessions, three times the project average of 3.1%. retargeting_q4 follows at 6.4%.

How did scroll depth on spring_sale traffic change over the last four weeks?

Average scroll depth for spring_sale sessions fell from 61% to 44% over four weeks, while active engagement time stayed near 1 min 50 s.

Trusted by data-driven teams

1,400+

Integrations

200+

Microsoft Clarity Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Extract Microsoft Clarity dashboard metrics

Improvado connects to the Microsoft Clarity Data Export API with a project API token and extracts the dashboard metrics of your Clarity project - sessions, bot sessions, distinct users, pages per session, engagement time, scroll depth, and frustration signals such as rage clicks, dead clicks, excessive scrolling, quickback clicks, and script errors. Break them down by campaign, source, medium, channel, URL, country, device, browser, or operating system.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Microsoft Clarity API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,400+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Microsoft Clarity through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

A daily history of behavior metrics

The Clarity export API returns only the last 24 hours. Improvado stores each run under its date, so you build a day-by-day history of Clarity metrics in your warehouse and can compare it with your advertising, CRM, and web analytics data.

Microsoft Clarity Data Export API · Project API token · daily snapshot

Schema Overview

Data objects and fields Improvado extracts from Microsoft Clarity

Object	Fields
Reports	date metric_name name campaign source medium channel url country_region device browser os total_session_count total_bot_session_count distinct_user_count pages_per_session_percentage sessions_count sessions_with_metric_percentage sessions_without_metric_percentage pages_views sub_total average_scroll_depth active_time total_time visits_count

How it works

From connection to autonomous action in three steps

Connect

Connect your Clarity project with a project API token that a project admin creates under Settings → Data Export, plus the project ID from Settings → Overview.

Ask

Ask questions like 'which traffic sources bring the most dead clicks' or 'how did engagement time change after last week's release'.

Act

The agent builds reports and alerts on your daily Clarity history and compares it with your ad and web analytics data. Nothing is written back to Clarity.

Use Cases

What teams ask their AI agent about Microsoft Clarity

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Which campaigns bring the sessions with the highest rage click rate?

Your AI agent analyzes Microsoft Clarity data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Cross-channel

How did scroll depth on your landing pages change week over week?

Your AI agent analyzes Microsoft Clarity data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Compare Clarity engagement time by traffic source with ad spend from your ad platforms

Your AI agent analyzes Microsoft Clarity data and delivers actionable insights — automatically, in seconds.

Manual → auto

AI Agent Access

Your agent queries Microsoft Clarity behavior metrics on demand

The AI agent reads the Clarity metrics Improvado extracts. Ask which campaigns or pages have the most rage or dead clicks, or how engagement time changed after a site release, and get the answer from your daily Clarity history.

Explore MCP →

Read

Reads Clarity dashboard metrics - sessions, bot sessions, distinct users, pages per session, engagement time, scroll depth, and rage, dead, quickback, and error clicks - by campaign, source, page, device, and more.

Write

The Clarity export API is read-only, so nothing is written back to Clarity. The agent writes reports and alert rules on your Clarity history in Improvado.

Monitor

Watches day-over-day changes in rage and dead click rates, script errors, scroll depth, and engagement time by page or campaign, and flags spikes.

Improvado Agent · Microsoft Clarity

You

Show the pages with the highest dead click rate in the latest Clarity snapshot

Dead clicks by page

Page	Sessions with dead clicks	Sessions
/pricing	18.2%	3,410
/checkout	14.7%	2,085
/plans/compare	11.3%	1,262
/signup	9.6%	4,118
/contact	7.9%	932

5 pages · 11,807 sessions · URL breakdown, last 24 hours

You

Alert me when any page goes above 15% sessions with dead clicks

Daily dead click watch

Checks each new Clarity snapshot · threshold 15%

Works with

ClaudeChatGPTCursorGeminiAny MCP Client

Destinations

Send Microsoft Clarity data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Microsoft Clarity as one of 1,400+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,400+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

How does Improvado connect to Microsoft Clarity?

With a Clarity project API token. A project admin generates it in Clarity under Settings → Data Export, and you paste it into Improvado together with the project ID from Settings → Overview. One connection covers one Clarity project.

What Microsoft Clarity data does Improvado extract?

The dashboard metrics of your project - traffic (sessions, bot sessions, distinct users, pages per session), engagement time, scroll depth, and frustration signals (dead clicks, rage clicks, excessive scrolling, quickback clicks, script errors, and error clicks) - with up to three breakdowns. Without breakdowns, the extract also lists the top browsers, devices, operating systems, countries, page titles, referrers, and pages. Session recordings and heatmaps are not available through the Clarity Data Export API.

How often does Microsoft Clarity data refresh?

The Clarity export API returns the last 24 hours and allows 10 requests per project per day. Improvado stores each run under its run date, so a daily schedule builds a day-by-day history. Days before the first extraction cannot be loaded.

Can I analyze Microsoft Clarity with other platforms?

Yes. Clarity metrics land in your warehouse next to your advertising, CRM, and web analytics data, so you can compare behavior by campaign or source with spend and conversions.

What destinations work with Microsoft Clarity data?

Improvado loads data into BigQuery, Snowflake, Redshift, Azure, and BI tools like Tableau, Power BI, and Looker, as well as data lakes and custom analytics applications.

Is Microsoft Clarity data secure with Improvado?

Yes. Improvado is SOC 2 Type II certified, HIPAA-compliant, and GDPR-ready. Data is encrypted in transit and at rest, and the Clarity project token is stored in Improvado's secure vault with role-based access controls.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff Lee

Head of Social, Media Buy, Influencer & Marketing Data, ASUS

Read story

“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc Cerniglio

Insights & Automation Manager, Chacka Marketing

Read story

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