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Sync email open rates, journey performance, and subscriber engagement metrics seamlessly. Marketing Cloud data integrates with your CRM and revenue analytics dashboard.
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Improvado connects directly to Salesforce Marketing Cloud APIs to extract email campaign performance, journey analytics, and subscriber engagement data. The platform automatically pulls send metrics, open rates, click-through rates, conversion data, and audience segmentation information from your Marketing Cloud instance. Data refreshes occur on customizable schedules, ensuring your marketing analytics reflect real-time campaign performance. Enterprise-grade authentication supports both OAuth and API key configurations for secure data access.
Improvado normalizes Salesforce Marketing Cloud data through the Marketing Common Data Model (MCDM), standardizing email metrics alongside advertising, social media, and web analytics from 500+ platforms. Journey Builder data integrates with Google Ads, Facebook campaigns, and sales data for complete customer lifecycle analysis. Marketing teams can track how email campaigns influence paid advertising performance and sales conversions in unified dashboards. The standardized schema eliminates metric discrepancies between different marketing automation platforms.
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Connect and manage all your marketing data sources in one platform, both in the cloud or on-premise.
Connect multiple data sources and analyze them as if they were a single database.
Combine, map, and normalize data to produce a comprehensive data set surrounding your marketing activities.
You can use it directly with your favorite business intelligence tools, ingest it to econometric models and populate the enterprise data warehouse
Auditing procedure that ensures secure management of data.
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Complies with Health Insurance Portability
and Accountability Act (HIPAA)
General Data Protection Regulation (GDPR) Certified
Complies with California Consumer Privacy Act (CCPA)
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provide all relevant solutions to successfully implement them, and make your job done.
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A great customer service that always tries to be helpful with a "how can we make it" approach. They understand your needs, provides all relevant solutions to successfully implement them, and make your job done.
If you consider hiring Improvado, you are also a hiring team that supports you to achieve your goals to become a more data-driven company.
Improvado is helping us to aggregate our paid marketing data from multiple channels and present it in a meaningful way. We are more efficient with reporting our campaign results and have better ideas about what's going on easily.
Professional, responsive and willing to go the extra mile to help. They are a solution to connect to most advertising platforms and provide a multitude of metrics from these platforms
They are willing to go the extra mile to attend to your query and help to the best they can.
Helping to connect to various advertising platform such as Google Ads, Facebook, DV360, Trade Desk.
They are a solution to connect to most advertising platform and provide a multitude of metrics from these platforms
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