Google Directory integration with Improvado
Get organizational data, user directory information, and team structure metrics from Google Directory. Merge workforce analytics with marketing attribution to understand team performance and resource allocation.
Key Takeaways What your AI agent gets from Google Directory
Comprehensive Directory Data Extraction
Improvado pulls detailed metrics from Google Directory including user profiles, organizational units, group memberships, device inventory, and access permissions. We capture role assignments, department structures, and user activity patterns across your entire Google Workspace organization.
From connection to autonomous action in three steps
Connect
Connect your Google Directory account with OAuth in seconds. Improvado automatically normalizes campaign structures, spend data, and conversion metrics across 1000+ marketing sources into a unified schema ready for AI queries.
Ask
Ask questions in plain English about your Google Directory performance. Surface campaign spend, ROAS, impressions, clicks, conversions, CTR, CPC, and conversion rates across any date range or audience segment instantly.
Act
The agent pauses underperforming campaigns, adjusts daily budgets, updates bid strategies, and modifies targeting parameters directly in Google Directory. Every budget change, campaign pause, and bid adjustment is logged with full governance and audit trails.
Your agent doesn't just read Google Directory — it acts on it
Read
Pull campaign performance data including spend, ROAS, impressions, clicks, conversions, CTR, CPC, conversion rate, and cost per conversion. Access audience segments, ad group metrics, keyword performance, and attribution data across all campaign types.
Write
Pause or activate campaigns, adjust daily and lifetime budgets, modify bid strategies, update targeting parameters, change ad schedules, and reallocate spend across campaigns and ad groups based on performance thresholds.
Monitor
Set alerts for ROAS drops below target thresholds, spend pacing issues, conversion rate changes, CTR anomalies, budget depletion warnings, and campaign performance degradation. Get notified when campaigns need immediate optimization.
Query, write, and monitor Google Directory through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
| Campaign | Spend/Day | ROAS |
|---|---|---|
| Search - Generic Keywords | $487 | 1.9x |
| Display - Prospecting Wide | $312 | 2.1x |
| YouTube - Awareness Push | $658 | 1.6x |
| Shopping - Low Margin SKUs | $241 | 2.3x |
| Discovery - Cold Audience | $379 | 1.8x |
Send Google Directory data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Google Directory as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Google Directory today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.