Outdoor integration with improvado
Get out-of-home campaign data including impressions, reach, and conversion metrics from Outdoor advertising platforms. Combine OOH performance with digital channels to measure true cross-channel impact in your analytics stack.
SOC 2 Type II 1,000+ data sources Any warehouse or BI tool
A
Improvado Agent
Connected to Outdoor
What's our ROAS across billboard campaigns in the Northeast region this month?
Your Northeast billboard campaigns generated $87,340 in revenue from $18,620 spend, delivering 4.69x ROAS. Top performer is NYC_Transit_Q2 at 6.2x ROAS with 214,000 impressions.
Pause the two campaigns below 3x ROAS and reallocate that budget to NYC_Transit_Q2
Done. Paused BOS_Highway_Spring and PHI_Metro_April, freeing up $4,800/week. Increased NYC_Transit_Q2 daily budget to $685. Changes live in Outdoor.
Trusted by data-driven teams
1,000+
Integrations
200+
Outdoor Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Key Takeaways
What your AI agent gets from Outdoor
200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Outdoor API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Outdoor through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
Integration Details
Complete OOH Campaign Data Coverage
Improvado pulls detailed metrics from Outdoor including billboard impressions, transit advertising reach, digital OOH engagement, and location-based conversion tracking. We capture audience demographics, frequency, dwell time, and attribution data across all your out-of-home placements and markets.
How it works
From connection to autonomous action in three steps
1
Connect
Authenticate your Outdoor account in seconds. The Improvado agent automatically normalizes billboard placement data, impressions, conversions, and spend alongside 1000+ other marketing sources for unified analysis.
2
Ask
Ask about Outdoor campaign performance, ROAS by placement type, impressions by DMA, click-through rates, conversion attribution, or cost-per-acquisition trends — the agent surfaces exactly what you need instantly.
3
Act
The agent pauses underperforming placements, adjusts campaign budgets, updates creative rotation schedules, and reallocates spend across geographies in Outdoor. Every budget change, pause, and update is logged and auditable in your governance dashboard.
AI Agent Access
Your agent doesn't just read Outdoor — it acts on it
Read
Pull campaign spend, impressions, clicks, conversions, ROAS, cost-per-impression, placement performance, DMA breakdowns, creative rotation stats, and audience reach metrics directly from your Outdoor account in real-time.
Write
Update campaign budgets, pause or activate placements, adjust bid strategies, modify creative schedules, reallocate spend across markets, and change targeting parameters — all executed directly in Outdoor with full audit trails.
Monitor
Set alerts for ROAS drops below thresholds, impression delivery pacing issues, conversion rate anomalies, budget overspend warnings, and placement performance degradation — the agent notifies you and can auto-correct based on rules.
Query, write, and monitor Outdoor through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.
Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Outdoor
You
Show top 5 OOH campaigns by conversion rate last 14 days
A
Top Converting Campaigns
| Campaign | Impressions | Conv. Rate |
|---|---|---|
| LAX_Airport_Domination | 892,400 | 2.74% |
| SF_BART_Station_Takeover | 631,200 | 2.31% |
| CHI_Loop_Billboard_Array | 1,140,000 | 1.89% |
| MIA_Brickell_Digital | 447,800 | 1.67% |
| ATL_Downtown_Connector | 783,500 | 1.52% |
5 campaigns · 3.2M impressions · avg 2.41% conv. rate
You
Increase budget by 30% for campaigns with conversion rate above 2.5%
A
Budget increase scheduled
Adding funds to LAX Airport and SF BART campaigns
Destinations
Send Outdoor data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
- SOC 2 Type II
- Certified Security
- HIPAA
- Health Data Privacy
- GDPR
- EU Data Protection
- CCPA
- CA Privacy Standard
Compare
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Outdoor as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Customer stories
See all customer stories →
“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”
Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS
“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”
Marc CerniglioInsights & Automation Manager, Chacka Marketing
Put an AI agent on your Outdoor today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.