Equativ Integration: Publisher Revenue Analytics
Connect Equativ and let AI agents query impression data, revenue metrics, and yield performance alongside your programmatic campaigns from 1,000+ sources.
Key Takeaways Connect Equativ integration in minutes
Improvado connects directly to Equativ's API to extract campaign performance, impression data, and revenue metrics automatically. The integration pulls data on your schedule—hourly, daily, or custom intervals. No manual CSV downloads or API development required. Your Equativ data flows continuously into your chosen destination.
Unified ad server data across platforms
Improvado's Marketing Common Data Model (MCDM) normalizes Equativ metrics with consistent naming conventions. Compare impression performance across Google Ads, Facebook, and other platforms using standardized field names. Build cross-channel attribution models that include your ad server data. Analyze complete customer journeys from awareness to conversion.
Data objects and fields Improvado extracts from Equativ (Smart Adserver)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CTR eCPM status |
| Insertion Order | budget pacing start_date end_date impressions spend |
| Creative | format impressions clicks CTR viewability_rate |
| Placement | ad_requests fill_rate impressions revenue eCPM |
| Audience Segment | reach impressions CPM conversions conversion_rate |
From connection to autonomous action in three steps
Connect
Connect your Equativ account via API credentials. The agent authenticates through your Smart Adserver login and pulls campaign, line item, and inventory data in real time.
Ask
Ask questions like 'Which placements have declining viewability?' or 'Show me line items with fill rates above 85% but eCPM below $5' or 'What's my video completion rate by device type?'
Act
The agent adjusts floor prices on specific line items, pauses underperforming campaigns, updates targeting rules, modifies frequency caps, and reallocates budget across insertion orders based on performance thresholds you set.
What teams ask their AI agent about Equativ (Smart Adserver)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare Equativ impression performance against programmatic campaigns in unified dashboards
Your AI agent analyzes Equativ (Smart Adserver) data and delivers actionable insights — automatically, in seconds.
Optimize yield management by analyzing revenue per impression across ad formats
Your AI agent analyzes Equativ (Smart Adserver) data and delivers actionable insights — automatically, in seconds.
Generate executive reports combining ad server performance with sales data
Your AI agent analyzes Equativ (Smart Adserver) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Equativ — it optimizes yield across formats
Read
The agent reads campaign performance (impressions, clicks, viewability, completion rates), line item metrics (fill rate, eCPM, bid density), inventory data (ad unit performance, placement yields), targeting configurations, and budget pacing across all active insertion orders.
Write
The agent updates floor prices, pauses or activates line items, adjusts frequency caps, modifies targeting parameters (geo, device, contextual), reallocates budgets between campaigns, and changes bid strategies on programmatic deals.
Monitor
The agent monitors viewability drops below your threshold, fill rate changes exceeding set percentages, eCPM declines on high-volume placements, budget pacing anomalies, and completion rate shifts on video inventory.
AI agents query impression counts, eCPM rates, fill rates, and revenue per ad unit directly from Equativ. They correlate publisher yield with programmatic demand data to identify optimization opportunities. Agents can compare ad format performance across campaigns and generate yield management recommendations automatically.
| Line Item | Fill Rate | eCPM Change |
|---|---|---|
| Premium_Desktop_Homepage | 94% | +$1.20 |
| Mobile_Article_Mid | 89% | -$0.85 |
| Video_Preroll_News | 87% | +$2.40 |
| Native_Feed_Sports | 91% | -$1.10 |
| Display_Sidebar_Finance | 82% | +$0.65 |
Send Equativ (Smart Adserver) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Equativ (Smart Adserver) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Equativ metrics can I extract with Improvado?
How often does Improvado sync Equativ data?
Can I combine Equativ data with other ad platforms?
Does this integration require Equativ API access?
Where can I send Equativ data through Improvado?
What's the data latency for Equativ reporting?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Equativ (Smart Adserver) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.