Connect Oracle BlueKai to GoodData to Streamline Marketing Analytics

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What is Oracle BlueKai?

Oracle BlueKai is a leading data management platform that helps enterprise companies collect, analyze, and activate customer data to personalize marketing campaigns and drive business growth. By leveraging Oracle BlueKai, companies can gain valuable insights into customer behavior, preferences, and intent, allowing them to deliver targeted and relevant marketing campaigns across multiple channels. This in turn leads to increased engagement, conversions, and ultimately, revenue.

What is GoodData?

GoodData is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies to quickly analyze and visualize large volumes of data from various sources. By utilizing GoodData, businesses can make data-driven decisions, identify trends, and monitor key performance indicators in real-time. GoodData's easy-to-use and customizable dashboards allow users to quickly spot patterns and gain insights, improving overall decision-making and driving business growth.

Connecting Oracle BlueKai to GoodData

There are several ways to connect Oracle BlueKai to GoodData, including:

  • Utilizing GoodData's native connectors or third-party integration tools to establish a connection between the two platforms.
  • Manually exporting data from Oracle BlueKai and importing it into GoodData, although this method can be time-consuming and prone to errors.
  • Developing custom scripts or using API-based tools to automate data extraction, transformation, and loading processes between Oracle BlueKai and GoodData.
  • Using a data connector like Improvado to streamline the process of connecting Oracle BlueKai to GoodData, offering a more efficient and reliable solution.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle BlueKai to GoodData with Improvado

Improvado is the best solution for connecting Oracle BlueKai to GoodData, thanks to its advanced marketing analytics platform. This platform covers the complete data pipeline, from data extraction and transformation to normalization and visualization. With Improvado, you can automatically extract metrics and dimensions from Oracle BlueKai and load them into GoodData, without the need for manual intervention or custom scripting. In addition, Improvado provides a centralized platform for managing all your marketing and sales data, ensuring a seamless and efficient data integration process.

Improvado's scalable and customizable solution can handle large volumes of data, making it the ideal choice for enterprise companies looking to connect Oracle BlueKai to GoodData. With its high-quality customer support and dedicated account management, Improvado ensures that your data integration and visualization needs are met effectively and efficiently.

Summary of connection Oracle BlueKai to GoodData

In summary, connecting Oracle BlueKai and GoodData is made easy with Improvado's advanced marketing analytics platform. By leveraging the power of Improvado, enterprise companies can benefit from a scalable, customizable, and efficient solution that streamlines the process of data integration and visualization. With its high-quality customer support, ability to process large volumes of data, and centralized platform for managing marketing and sales data, Improvado is the ideal choice for businesses looking to connect Oracle BlueKai to GoodData and gain valuable insights from their marketing data.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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