Moat Data Integration | Brand Safety & Viewability
Connect Moat and let AI agents query viewability rates, fraud detection, and brand safety scores alongside campaign performance metrics.
Key Takeaways Automate Moat data extraction and loading
Improvado connects to Moat's reporting APIs to extract viewability, fraud detection, and brand safety metrics from your advertising campaigns. The integration automatically pulls fresh verification data on your chosen schedule without manual report downloads. Historical viewability data is available for complete campaign analysis. Moat metrics flow into your warehouse with proper data validation and error handling.
Unified ad quality data across all platforms
Improvado normalizes Moat data using our Marketing Common Data Model, creating consistent viewability and verification metrics across all advertising platforms. Brand safety scores, viewability rates, and fraud detection data align with campaign performance from Google Ads, Facebook, and programmatic platforms. This standardization enables quality-adjusted performance analysis across your entire media mix. Compare true viewable impressions and clean traffic across all channels.
Data objects and fields Improvado extracts from Moat
| Object | Fields |
|---|---|
| Campaign | impressions measurable_impressions viewable_impressions viewability_rate in_view_time |
| Creative | impressions viewable_rate human_rate audible_and_fully_on_screen brand_safety_score |
| Placement | impressions measurable_rate viewable_impressions attention_quality invalid_traffic_rate |
| Publisher | impressions viewability_rate human_impressions brand_risk_incidents active_in_view_time |
From connection to autonomous action in three steps
Connect
Connect your Moat Analytics account via API credentials. Agent authenticates with your advertiser ID and pulls viewability, attention, and brand safety metrics across all active campaigns and placements.
Ask
Ask questions like 'Which publishers have the worst attention scores?' or 'Show me all placements flagged for brand safety violations in the last 7 days' or 'What percentage of our video ads are playing in-view?'
Act
Agent blocks non-compliant placements, pauses creatives with poor viewability, reallocates budget away from low-attention inventory, and flags brand safety violations for immediate review across your media buying platforms.
What teams ask their AI agent about Moat
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Analyze viewability rates alongside campaign performance across all advertising platforms
Your AI agent analyzes Moat data and delivers actionable insights — automatically, in seconds.
Optimize media spend by identifying high-quality inventory using Moat verification data
Your AI agent analyzes Moat data and delivers actionable insights — automatically, in seconds.
Create brand safety reports combining Moat scores with campaign reach and frequency
Your AI agent analyzes Moat data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Moat — it optimizes for quality inventory
Read
Agent reads viewability rates, attention metrics, brand safety scores, invalid traffic detection, ad fraud signals, placement-level performance data, creative rendering quality, and audience verification metrics across display, video, and native inventory.
Write
Agent blocks placements below viewability thresholds, pauses campaigns with brand safety violations, reallocates budget from low-attention inventory, flags suspicious traffic patterns, and updates blocklists based on fraud detection signals.
Monitor
Agent monitors real-time viewability drops, brand safety score changes, invalid traffic spikes, attention metric degradation, placement quality shifts, and fraud pattern emergence across all active media campaigns.
The AI agent queries Moat viewability percentages, fraud scores, and brand safety metrics, then correlates them with campaign performance and CPM data across all platforms. It can identify high-quality inventory sources, calculate the cost of low viewability, and answer "which publishers deliver both high viewability and low cost per completed view?"
| Creative | Impressions | Viewability |
|---|---|---|
| Summer_Sale_Banner_300x250 | 2.4M | 34% |
| Product_Carousel_728x90 | 1.8M | 41% |
| Hero_Video_Pre_Roll_15s | 890K | 52% |
| Mobile_Native_Feed_Ad | 3.1M | 58% |
| Desktop_Sidebar_160x600 | 1.2M | 29% |
Send Moat data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Moat as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Moat metrics does Improvado extract?
Can I combine Moat data with my campaign performance metrics?
How does Improvado handle Moat data for different campaign types?
What's the data refresh frequency for Moat metrics?
Does the integration work with Moat's custom measurement solutions?
How does Improvado ensure Moat data accuracy in my warehouse?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Moat today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.