Connect Skai Data — Search & Social Unified
Connect Skai and let AI agents query search, social, and commerce campaign data across Google, Facebook, and Amazon from one platform.
Key Takeaways Seamless Skai platform integration
Improvado connects to Skai's API to extract performance data across search, social, and commerce advertising campaigns. Our connector pulls spend, conversions, ROAS, and audience metrics from all channels managed within Skai. Data updates every hour to reflect current campaign performance and budget allocation. Automated extraction eliminates manual report downloads and data entry errors.
Cross-channel data normalization
Skai data flows into Improvado's Marketing Common Data Model, creating consistent metrics across Google Ads, Facebook, Amazon, and other platforms. This normalization enables true cross-channel performance comparison and budget optimization. Attribution analysis becomes accurate when Skai-managed campaigns connect with organic, email, and direct traffic data. Build comprehensive media mix models with standardized conversion and revenue metrics.
Data objects and fields Improvado extracts from Skai (Kenshoo UI Reports)
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions CPA CTR revenue ROAS |
| Ad Group | bids impressions clicks spend conversions conversion_rate avg_position |
| Keyword | match_type CPC impressions clicks conversions quality_score impression_share |
| Ad | ad_format CTR impressions clicks spend conversions creative_id |
| Publisher | publisher_name spend impressions clicks conversions revenue ROAS |
From connection to autonomous action in three steps
Connect
Authenticate your Skai account in seconds. Improvado automatically normalizes campaign data, impressions, conversions, and spend across 1000+ marketing sources into a unified schema ready for AI analysis.
Ask
Ask in plain language about campaign performance, ROAS trends, keyword-level metrics, impression share, conversion rates, or cross-publisher spend patterns — the agent surfaces exactly what you need from Skai reports.
Act
The agent pauses underperforming campaigns, adjusts bids and budgets, creates new ad groups, updates targeting rules, and applies bulk edits across publishers — with every action logged, reversible, and governed by your guardrails.
What teams ask their AI agent about Skai (Kenshoo UI Reports)
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Compare ROAS across Google, Facebook, and Amazon campaigns managed through Skai platform
Your AI agent analyzes Skai (Kenshoo UI Reports) data and delivers actionable insights — automatically, in seconds.
Optimize cross-channel budget allocation using unified performance and audience data
Your AI agent analyzes Skai (Kenshoo UI Reports) data and delivers actionable insights — automatically, in seconds.
Generate executive reports showing total paid media performance across all Skai channels
Your AI agent analyzes Skai (Kenshoo UI Reports) data and delivers actionable insights — automatically, in seconds.
Your agent doesn't just read Skai — it optimizes cross-channel budget allocation
Read
Pull campaign performance metrics including spend, impressions, clicks, conversions, ROAS, CTR, CPC, impression share, quality score, and conversion rate across search, shopping, display, and social publishers in real-time.
Write
Update campaign budgets and bid strategies, pause or activate campaigns and ad groups, modify targeting parameters, adjust publisher-specific settings, and apply bulk edits to keywords and creatives across your account.
Monitor
Monitor ROAS thresholds by campaign or publisher, track sudden spend spikes or conversion drops, get alerted when CTR falls below benchmarks, and receive notifications when daily budgets hit 80% before noon.
AI agents query spend, conversions, ROAS, and audience metrics from all channels managed in Skai. They compare ROAS across Google, Facebook, and Amazon campaigns, optimize budget allocation using unified performance data, and generate reports showing total paid media performance. Agents recommend which channels deserve more budget based on actual returns.
| Campaign | Impressions | CTR |
|---|---|---|
| Shopping-Generic-Mobile | 284,392 | 1.24% |
| Brand-Exact-Desktop | 197,845 | 1.67% |
| Dynamic-Search-Tablet | 156,203 | 1.52% |
| Display-Retarget-All | 142,088 | 1.39% |
| Video-Awareness-Mobile | 128,764 | 1.18% |
Send Skai (Kenshoo UI Reports) data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Skai (Kenshoo UI Reports) as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What Skai metrics can Improvado extract?
Does Improvado support Skai's cross-channel attribution data?
Can I get Skai audience insights through Improvado?
How does Improvado handle Skai's multiple advertising platforms?
What's the data freshness for Skai integration?
Which destinations support Skai data from Improvado?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your Skai (Kenshoo UI Reports) today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.