Weborama Integration

Integrate Weborama — Audience Intelligence Flows

DMP audience insights, behavioral data, and targeting metrics connect to your analytics stack. European audience intelligence at your fingertips.

SOC 2 Type II
1,000+ Data Sources
Any Warehouse or BI Tool
A
Improvado Agent
Connected to Weborama
What's our Weborama performance this month vs last?
This month's blended ROAS is 4.2x, up from 3.8x last month (+10.5%).

Top performer: Brand campaigns at 8.1x ROAS.
Pause any ad groups under 1.5x ROAS
Found 7 ad groups below threshold. Pausing now — estimated savings: $12,400/mo.
Trusted by data-driven teams
DockerOMDhimsillyMattelASUSActivision
1,000+
Integrations
200+
Weborama Fields
99.9%
SLA Uptime
<5 min
Setup
SOC 2
Type II
Improvado Key Takeaways

Connect Weborama campaigns automatically

Improvado extracts programmatic campaign data from Weborama through secure API connections. Pull impression data, click metrics, conversion tracking, and audience performance without manual reporting exports. Set up automated data syncs that run daily or hourly to capture real-time campaign performance. Your Weborama data flows directly into warehouses like Snowflake, BigQuery, or analytics tools like Tableau.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Weborama API
15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.
Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.
Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio
AI Agent access via MCP Query, write, and monitor Weborama through Claude, ChatGPT, Cursor, or any MCP client
Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.
OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.
Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.
How it works

From connection to autonomous action in three steps

1

Connect

Authenticate Weborama via OAuth in under 5 minutes. Improvado normalizes your data across 1,000+ sources automatically.

2

Ask

Your AI agent queries Weborama in natural language. Trends, anomalies, cross-channel comparisons — one conversation.

3

Act

The agent pauses underperformers, adjusts settings, generates executive reports, and monitors anomalies — every action logged.

Use Cases

What teams ask their AI agent about Weborama

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →
A
Improvado Agent Analysis

Compare Weborama programmatic performance with Google Display for budget allocation

Your AI agent analyzes Weborama data and delivers actionable insights — automatically, in seconds.

4 hrs → 25 min
A
Improvado Agent Cross-channel

Track Weborama audience segments across channels to optimize targeting strategies

Your AI agent analyzes Weborama data and delivers actionable insights — automatically, in seconds.

Manual → auto
A
Improvado Agent Reporting

Build executive dashboards showing programmatic ROI alongside search and social

Your AI agent analyzes Weborama data and delivers actionable insights — automatically, in seconds.

6 hrs → 30 min
AI Agent Access

Your agent doesn't just read Weborama — it acts on it

Read

Pull metrics, dimensions, and trends from Weborama — across every account and campaign. Your AI handles the query.

Write

Launch campaigns, pause underperformers, adjust settings. Every action logged and governed.

Monitor

Anomaly alerts, budget pacing watches, weekly auto-reports. Problems caught before they burn budget.

Query, write, and monitor Weborama through Claude, ChatGPT, Cursor, or any MCP client. Every action is logged and governed.

Claude ChatGPT Cursor Gemini Any MCP Client
Improvado Agent · Weborama
You
Show top 5 campaigns by performance this month
A
Top campaigns
Campaign Spend ROAS
Brand — Exact $4,200 8.1x
Non-Brand $12,800 4.7x
Retargeting — 30d $3,100 4.2x
Competitor $8,400 3.1x
DSA — Blog $2,600 2.8x
5 campaigns · $31,100 total spend · avg 4.6x ROAS
You
Pause all ad groups below 1.5x ROAS
A
7 ad groups paused
Estimated savings: $12,400/mo
Destinations

Send Weborama data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

SOC
SOC 2 Type II Audited data management
H
HIPAA Healthcare compliance
EU
GDPR EU data protection
CA
CCPA California privacy
Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Weborama as one of 1,000+ integrated sources.

Feature Improvado Supermetrics Funnel.io Fivetran
Data fields extracted 200+ ~90 ~120 ~80
Total integrations 1,000+ ~150 ~500 ~300
Cross-channel normalization (CDM) ✓ Built-in ✗ Manual ● Basic mapping ✗ Raw only
AI Agent access (MCP) ✓ Read, Write, Monitor
Data warehouse destinations ✓ 16+ warehouses & BI tools Sheets, Looker, BigQuery BigQuery, Snowflake, Redshift ✓ Broad warehouse support
Refresh frequency Every 15 min Scheduled triggers Daily / 6hr Every 15 min (premium)
SOC 2 Type II & HIPAA ✗ SOC 2 only ✓ SOC 2
Best for Teams that want an AI agent, not a pipeline Small teams, spreadsheets Mid-market, data teams Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Weborama metrics does Improvado extract?
Improvado pulls impressions, clicks, conversions, spend, and audience segment performance from Weborama. We also extract creative performance, frequency metrics, and attribution data. All metrics include campaign, line item, and creative breakdowns.
How does Improvado connect to Weborama?
Improvado connects through Weborama's official API using secure authentication credentials. You provide API access within your Weborama account settings. All data transfers use encrypted connections and support IP whitelisting.
Can I get historical Weborama campaign data?
Yes, Improvado can extract historical campaign data based on your Weborama data retention settings. Most accounts have 13-24 months of historical performance data available. We pull all available historical metrics during initial setup.
How often does Weborama data sync?
Weborama data can sync hourly, daily, or weekly depending on your needs. Campaign performance data typically has a 2-4 hour delay from Weborama's API. Improvado automatically handles API rate limits and retry logic.
Can I combine Weborama with other programmatic platforms?
Yes, Improvado normalizes data from Weborama alongside DV360, Amazon DSP, and other programmatic platforms. Compare performance across DSPs using consistent metrics. Build unified programmatic reports that show performance across all demand-side platforms.
Does Improvado support Weborama audience data?
Yes, we extract audience segment performance, demographic breakdowns, and behavioral targeting metrics from Weborama. This data can be combined with first-party customer data to analyze audience overlap and performance by segment type.