Integrate Weborama — Audience Intelligence Flows

Connect Weborama and let AI agents query programmatic impressions, audience segments, and conversion data alongside Google Display and social campaigns.

SOC 2 Type II 1,000+ data sources Any warehouse or BI tool

Improvado Agent

Connected to Weborama

What's driving the spike in our Weborama CPM costs this week?

Your Display_Retargeting_EU campaign CPM jumped to €8.47 (up 34% vs last week). Impressions held at 2.1M but frequency climbed to 4.8, causing auction pressure. Conversions dropped 18.2% while spend increased to €17,787.

Cap the frequency at 3 and reallocate 25% of that budget to our Video_Prospecting campaign

Done. Set frequency cap to 3 impressions per user on Display_Retargeting_EU and shifted €4,447 to Video_Prospecting. Estimated CPM reduction: €2.10, projected ROAS improvement: +0.8x over next 7 days.

Trusted by data-driven teams

1,000+

Integrations

200+

Weborama Fields

99.9%

SLA Uptime

<5 min

Setup

SOC 2

Type II

Key Takeaways

Connect Weborama campaigns automatically

Improvado extracts programmatic campaign data from Weborama through secure API connections. Pull impression data, click metrics, conversion tracking, and audience performance without manual reporting exports. Set up automated data syncs that run daily or hourly to capture real-time campaign performance. Your Weborama data flows directly into warehouses like Snowflake, BigQuery, or analytics tools like Tableau.

200+ metrics and dimensions Campaigns, ad groups, keywords, audiences, geo, device — all granularity levels from the Weborama API

15-minute refresh cycles Near real-time sync with 99.9% SLA uptime. No stale dashboards.

Cross-channel normalization Marketing CDM unifies your data with 1,000+ sources into one schema. No manual mapping.

Any warehouse or BI tool Snowflake, BigQuery, Redshift, Databricks, Power BI, Tableau, Looker Studio

AI Agent access via MCP Query, write, and monitor Weborama through Claude, ChatGPT, Cursor, or any MCP client

Enterprise-grade security SOC 2 Type II, HIPAA, GDPR, CCPA. Raw data never leaves your environment.

OAuth setup in under 5 minutes No API keys, no code, no developer setup. Schema changes handled automatically.

Zero ongoing maintenance Pagination, rate limits, API versioning — all managed. Your team focuses on analysis.

Integration Details

Unified programmatic and paid media analysis

Improvado's Marketing Common Data Model normalizes Weborama data alongside Google Ads, Facebook, and other paid media platforms. Compare programmatic display performance with search and social campaigns using consistent metrics. Analyze cross-channel attribution to understand how Weborama campaigns influence conversions. Build comprehensive media mix models that include programmatic, search, social, and direct response channels.

Weborama API v2 · API key · hourly sync · incremental

Schema Overview

Data objects and fields Improvado extracts from Weborama

Object	Fields
Campaign	spend impressions clicks conversions CPC CPM status
Ad Group	impressions clicks CTR spend conversions status
Creative	impressions clicks CTR spend format status
Audience Segment	reach impressions clicks conversions segment_type

How it works

From connection to autonomous action in three steps

Connect

Authenticate your Weborama account via OAuth in seconds. The agent automatically normalizes campaign, audience, and conversion data alongside 1000+ other marketing sources into a unified schema.

Ask

Ask the agent to surface Weborama metrics in plain English: campaign spend, impressions, clicks, CTR, conversions, ROAS, CPM, frequency, viewability rates, and audience segment performance across all your line items.

Act

The agent writes directly to Weborama: adjust campaign budgets and bids, pause underperforming line items, update frequency caps, modify audience targeting, and duplicate high-ROAS campaigns. Every action is logged and governed for full auditability.

Use Cases

What teams ask their AI agent about Weborama

Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.

See how teams use Improvado →

Improvado Agent Analysis

Compare Weborama programmatic performance with Google Display for budget allocation

Your AI agent analyzes Weborama data and delivers actionable insights — automatically, in seconds.

4 hrs → 25 min

Improvado Agent Cross-channel

Track Weborama audience segments across channels to optimize targeting strategies

Your AI agent analyzes Weborama data and delivers actionable insights — automatically, in seconds.

Manual → auto

Improvado Agent Reporting

Build executive dashboards showing programmatic ROI alongside search and social

Your AI agent analyzes Weborama data and delivers actionable insights — automatically, in seconds.

6 hrs → 30 min

AI Agent Access

Your agent doesn't just read Weborama — it optimizes audience targeting

Read

Pull real-time campaign metrics from Weborama including spend, impressions, clicks, conversions, ROAS, CPM, CTR, frequency, viewability, and audience segment breakdowns. Access line item status, bid strategies, and historical performance trends across all campaigns.

Write

Update campaign budgets and daily caps, adjust bids and bidding strategies, pause or activate line items, modify frequency caps, change audience targeting parameters, duplicate high-performing campaigns, and update creative assignments—all through natural language commands.

Monitor

Set alerts for ROAS drops below target thresholds, CPM spikes above benchmarks, conversion rate anomalies, budget pacing issues, frequency cap breaches, and viewability drops. The agent flags underperforming campaigns and recommends reallocation strategies automatically.

AI agents compare Weborama audience segment performance with Google Display to recommend budget shifts between programmatic channels. They track conversion rates by creative format and audience type, then correlate with search and social data for full-funnel analysis. Agents monitor hourly campaign data and alert when CPMs spike or impression delivery drops below pacing targets.

Claude ChatGPT Cursor Gemini Any MCP Client

Explore MCP →

Improvado Agent · Weborama

You

Show top 5 Weborama campaigns by ROAS last 14 days

Top Performers

Campaign	Spend	ROAS
Video_Prospecting_US	€12,340	6.2x
Display_Lookalike_FR	€9,875	5.7x
Native_Awareness_DE	€14,220	4.9x
Display_Retargeting_UK	€8,190	4.3x
Video_Engagement_ES	€11,680	3.8x

5 campaigns · €56,305 total spend · avg 5.0x ROAS

You

Increase daily budget by 30% for campaigns above 5x ROAS

Budgets Updated

2 campaigns scaled · +€6,665 daily budget

Destinations

Send Weborama data anywhere

Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.

Snowflake → BigQuery → Redshift → Databricks → Power BI → Tableau → Looker Studio → Google Sheets → Domo → Excel → Qlik → Amazon S3 → Metabase → Grafana → PostgreSQL → Azure SQL →

SOC 2 Type II: Certified Security

HIPAA: Health Data Privacy

GDPR: EU Data Protection

CCPA: CA Privacy Standard

Compare

They extract data. Improvado deploys an agent.

Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with Weborama as one of 1,000+ integrated sources.

Feature	Improvado	Supermetrics	Funnel.io	Fivetran
Data fields extracted	200+	~90	~120	~80
Total integrations	1,000+	~150	~500	~300
Cross-channel normalization (CDM)	✓ Built-in	✗ Manual	Basic mapping	✗ Raw only
AI Agent access (MCP)	✓ Read, Write, Monitor	✗	✗	✗
Data warehouse destinations	✓ 16+ warehouses & BI tools	Sheets, Looker, BigQuery	BigQuery, Snowflake, Redshift	✓ Broad warehouse support
Refresh frequency	Every 15 min	Scheduled triggers	Daily / 6hr	Every 15 min (premium)
SOC 2 Type II & HIPAA	✓	✗ SOC 2 only	✓ SOC 2	✓
Best for	Teams that want an AI agent, not a pipeline	Small teams, spreadsheets	Mid-market, data teams	Engineering-led ELT pipelines

Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.

FAQ

Frequently asked questions

What Weborama metrics does Improvado extract?

Improvado pulls impressions, clicks, conversions, spend, and audience segment performance from Weborama. We also extract creative performance, frequency metrics, and attribution data. All metrics include campaign, line item, and creative breakdowns.

How does Improvado connect to Weborama?

Improvado connects through Weborama's official API using secure authentication credentials. You provide API access within your Weborama account settings. All data transfers use encrypted connections and support IP whitelisting.

Can I get historical Weborama campaign data?

Yes, Improvado can extract historical campaign data based on your Weborama data retention settings. Most accounts have 13-24 months of historical performance data available. We pull all available historical metrics during initial setup.

How often does Weborama data sync?

Weborama data can sync hourly, daily, or weekly depending on your needs. Campaign performance data typically has a 2-4 hour delay from Weborama's API. Improvado automatically handles API rate limits and retry logic.

Can I combine Weborama with other programmatic platforms?

Yes, Improvado normalizes data from Weborama alongside DV360, Amazon DSP, and other programmatic platforms. Compare performance across DSPs using consistent metrics. Build unified programmatic reports that show performance across all demand-side platforms.

Does Improvado support Weborama audience data?

Yes, we extract audience segment performance, demographic breakdowns, and behavioral targeting metrics from Weborama. This data can be combined with first-party customer data to analyze audience overlap and performance by segment type.

Customer stories

See all customer stories →

“Improvado saves about 90 hours per week and allows us to focus on data analysis rather than routine data aggregation, normalization, and formatting.”

Jeff LeeHead of Social, Media Buy, Influencer & Marketing Data, ASUS

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“Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours.”

Marc CerniglioInsights & Automation Manager, Chacka Marketing

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Put an AI agent on your Weborama today

Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.

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