Connect Google My Business to Metabase to Streamline Marketing Analytics

Empower your marketing analytics with automated data connections using Improvado.

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What is Google My Business?

Google My Business is a powerful tool that allows large enterprises to manage their online presence across Google's properties, including Search and Maps. By using Google My Business, companies can easily update their business information, engage with customers, and track their performance. This service helps businesses gain visibility, enhance customer engagement, and ultimately drive more revenue.

What is Metabase?

Metabase is an open-source business intelligence and data visualization platform designed for enterprises. It offers a user-friendly interface that allows marketing and analytics teams to explore, analyze, and visualize their data without writing a single line of code. By using Metabase, companies can quickly gain insights into their performance, customer behavior, and market trends, which ultimately leads to better decision-making and increased revenue.

Connecting Google My Business to Metabase

Connecting Google My Business to Metabase involves the following steps:

  • First, prepare your Google My Business data by exporting it as a CSV, JSON, or other compatible format.
  • Next, import the data into a database that is compatible with Metabase, such as PostgreSQL, MySQL, or SQLite.
  • Once the data is imported into the database, configure Metabase to connect to the database by providing the necessary connection details, such as the hostname, port, username, and password.
  • Create a custom SQL query in Metabase to fetch the required data from your Google My Business data source, or use the built-in query builder to generate the SQL query.
  • Visualize your Google My Business data using Metabase's powerful visualization tools, such as bar charts, line charts, pie charts, and more.
  • Finally, if you prefer a more efficient and scalable solution, you can use Improvado to extract and load your Google My Business data directly into Metabase, bypassing the need for manual data import and configuration.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Google My Business to Metabase with Improvado

Connecting Google My Business to Metabase with Improvado is the best solution for several reasons:

Improvado offers a complete data pipeline, from data extraction to data visualization, providing a seamless integration between Google My Business and Metabase. This eliminates the need for manual data export and import, saving time and reducing the risk of errors.

Improvado provides a wide range of metrics and dimensions that can be automatically extracted from Google My Business, allowing you to gain even deeper insights into your business performance.

Using Improvado, you can easily centralize your marketing and sales data from various sources, enabling you to analyze and visualize all your data in one place.

Improvado offers top-notch customer support, ensuring a smooth and seamless integration process.

With its ability to process large volumes of data and customize the integration process based on your specific needs, Improvado is the go-to solution for connecting Google My Business to Metabase.

Summary of connection Google My Business to Metabase

In summary, connecting Google My Business and Metabase can greatly enhance your business intelligence capabilities, providing you with valuable insights into your company's performance. By using Improvado, you can streamline the integration process, centralize all your marketing and sales data, and benefit from a scalable, customizable solution that can handle large volumes of data. To learn more about how Improvado can help you get the most out of your Google My Business data, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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