Connect Amobee to Power BI for Insightful Visualizations

Empower your marketing analytics with automated data connections using Improvado.

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What is Amobee?

Amobee is a leading marketing technology company that offers comprehensive advertising solutions for large enterprises. By leveraging Amobee's platform, companies can gain insights into their marketing performance, optimize their campaigns, and make data-driven decisions. With its advanced targeting and measurement capabilities, Amobee helps organizations maximize their return on investment (ROI) in advertising, engage with their target audience more effectively, and drive business growth.

What is Power BI?

Power BI is a popular business intelligence (BI) and data visualization tool that enables large enterprises to analyze, visualize, and share their data across the organization. By using Power BI, businesses can create interactive reports and dashboards, uncover hidden trends and patterns, and make informed decisions. Power BI's intuitive interface, advanced analytics features, and seamless integration with a wide range of data sources make it an ideal choice for companies looking to gain a competitive edge through data-driven insights.

Connecting Amobee to Power BI

Connecting Amobee to Power BI can be achieved through several methods:

  • Using an API: Amobee provides an API that allows you to access and extract your marketing data. By integrating the API with Power BI, you can visualize Amobee data and create custom reports and dashboards.
  • Developing a custom connector: A Power BI Amobee connector can be developed using Power BI's custom connector framework. This allows you to directly import data from Amobee to Power BI and create an Amobee Power BI dashboard.
  • Exporting data to CSV: Amobee allows you to export your data in CSV format. You can then import the CSV file into Power BI and transform the data into visualizations and reports.
  • Using third-party data connectors: Several third-party data connector solutions are available in the market that can help you link Amobee to Power BI and sync your marketing data.
  • Utilizing Improvado: Instead of manually extracting, transforming, and loading your Amobee data into Power BI, you can use Improvado's data pipeline to automate the entire process and save time and resources.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Power BI with Improvado

Improvado is the ideal solution to connect Amobee to Power BI, as it simplifies the entire data pipeline process. With Improvado, you can:

  • Automate data extraction and normalization: Improvado extracts data from Amobee, normalizes it, and loads it into Power BI seamlessly. This eliminates the need for manual data handling and ensures data consistency.
  • Access a wide range of metrics and dimensions: Improvado provides a comprehensive data dictionary that includes all the relevant metrics and dimensions from Amobee, enabling you to create in-depth reports and visualizations in Power BI.
  • Customize your data pipeline: Improvado offers a highly customizable data pipeline solution that allows you to tailor the data flow to your specific needs and requirements.
  • Scale with ease: Improvado's platform is built to handle large volumes of data, making it an ideal choice for large enterprises with complex marketing data needs.
  • Benefit from exceptional customer support: Improvado's team of experts is always available to assist you with any questions or issues you may encounter.

Summary of connection Amobee to Power BI

In summary, connecting Amobee and Power BI allows large enterprises to gain valuable insights into their marketing performance and make data-driven decisions. Using Improvado's advanced data pipeline solution, organizations can easily extract, normalize, and visualize their Amobee data in Power BI. With its scalability, customization capabilities, high-quality customer support, and ability to process large volumes of data, Improvado is the best choice for centralizing marketing and sales data. To learn more about how Improvado can help you connect Amobee to Power BI, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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