Connect Amobee to Google Sheets to Streamline Marketing Analytics

Empower your marketing analytics with automated data connections using Improvado.

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What is Amobee?

Amobee is a leading marketing technology platform that enables enterprises to streamline their digital advertising efforts across multiple channels. By leveraging Amobee's powerful analytics, optimization, and automation capabilities, large-scale organizations can drive more targeted campaigns, increase ROI, and make data-driven decisions to enhance their marketing strategies.

What is Google Sheets?

Google Sheets is a popular cloud-based spreadsheet application that allows enterprises to create, edit, and collaborate on spreadsheets in real-time. With its advanced sharing and collaboration features, Google Sheets enables teams to work seamlessly together, streamline workflows, and access data from anywhere with an internet connection. The application also supports various integrations and add-ons, making it an ideal solution for managing and analyzing large volumes of data for data-driven decision-making.

Connecting Amobee to Google Sheets

Connecting Amobee to Google Sheets can be achieved through several methods:

  • Manually export Amobee data and import it into Google Sheets: This method involves downloading data from Amobee as a CSV or Excel file and then importing it into Google Sheets. Although this method is straightforward, it can be time-consuming, especially for large volumes of data, and requires manual effort.
  • Use a third-party integration tool: There are several third-party tools available that can help automate the process of connecting Amobee to Google Sheets. These tools typically offer pre-built connectors and templates, making it easier to sync data between the two platforms. However, they may not always support all the metrics and dimensions needed for a comprehensive analysis.
  • Utilize a custom-built API integration: Developing a custom API integration between Amobee and Google Sheets allows for a more tailored solution. This method requires a developer with knowledge of both platforms to create a script that fetches data from Amobee's API and loads it into Google Sheets. Although this solution offers more control and flexibility, it can be costly and time-intensive to develop and maintain.
  • Use Improvado for seamless data extraction and loading: With Improvado's data extraction and load capabilities, connecting Amobee to Google Sheets becomes a streamlined and efficient process. Improvado supports a wide range of metrics and dimensions and automates the entire process, eliminating manual efforts and the need for custom development.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Google Sheets with Improvado

Improvado is the ideal solution for connecting Amobee to Google Sheets, offering a range of benefits that make it the best choice for large enterprises:

  • Scalability: Improvado is built to handle large volumes of data, making it suitable for enterprises with extensive marketing data to analyze and visualize.
  • Customization: With Improvado's extensive support for metrics and dimensions, enterprises can tailor their data extraction and visualization to their unique needs and requirements.
  • High-quality customer support: Improvado offers dedicated customer support to ensure that data connection and visualization processes run smoothly, allowing enterprises to focus on analyzing and optimizing their marketing efforts.
  • Centralized data: By connecting Amobee to Google Sheets with Improvado, enterprises can centralize their marketing and sales data, making it easier to access, analyze, and make data-driven decisions.

Summary of connection Amobee to Google Sheets

In summary, connecting Amobee and Google Sheets is made easy and efficient with Improvado. The platform offers scalability, customization, high-quality customer support, and the ability to process large volumes of data, making it the perfect solution for large enterprises. With Improvado, companies can centralize their marketing and sales data to drive better decision-making, optimize campaigns, and increase ROI. To discover how Improvado can help your organization connect Amobee to Google Sheets, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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