Connect Amobee to Excel Power Query to Make Data-Driven Decisions

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What is Amobee?

Amobee is a comprehensive marketing platform that enables large enterprises to efficiently manage and optimize their digital advertising campaigns across multiple channels. By leveraging Amobee's advanced technology, companies can make data-driven decisions, streamline their marketing efforts, and maximize their return on investment. With its powerful analytics and reporting tools, Amobee provides enterprises with valuable insights into their marketing performance, helping them make informed decisions and drive growth.

What is Excel Power Query?

Excel Power Query is a versatile data analysis tool that allows enterprises to easily access, analyze, and visualize data from various sources. By leveraging Power Query's intuitive interface and powerful features, businesses can clean, transform, and aggregate data, enabling them to uncover valuable insights and make data-driven decisions. Excel Power Query is particularly beneficial for large enterprises, as it can handle large volumes of data and automate complex data processing tasks, ultimately improving efficiency and productivity.

Connecting Amobee to Excel Power Query

Connecting Amobee to Excel Power Query can be achieved through several methods:

  • Using a custom API integration: Develop a custom integration between Amobee and Excel Power Query using Amobee's API. This method requires technical expertise and can be time-consuming.
  • Utilizing third-party connectors: Some tools and platforms offer pre-built connectors that simplify the process of linking Amobee to Excel Power Query. However, these connectors may have limitations in terms of data types and granularity.
  • Manual data export and import: Export data from Amobee as a CSV or Excel file and then import it into Excel Power Query. This process can be labor-intensive and prone to errors, especially when dealing with large volumes of data.
  • Using Improvado: Improvado is a powerful marketing analytics platform that automates the data extraction, transformation, and visualization process, making it easy to connect Amobee to Excel Power Query. With Improvado, you can streamline your marketing data pipeline and ensure data accuracy and consistency.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Amobee to Excel Power Query with Improvado

Improvado is the best solution for connecting Amobee to Excel Power Query because it offers a seamless, automated, and scalable approach to data integration. With Improvado, you can easily access, analyze, and visualize your Amobee data in Excel Power Query, without any manual intervention. Improvado's platform supports a wide range of metrics and dimensions that can be automatically extracted from Amobee, ensuring comprehensive and actionable insights. Additionally, Improvado's flexible and customizable solution allows you to tailor the data integration process to your specific needs, further streamlining your marketing analytics workflow. With Improvado's robust infrastructure, you can trust that your data will be processed quickly and accurately, even when dealing with large volumes.

Summary of connection Amobee to Excel Power Query

In summary, connecting Amobee to Excel Power Query is made easy and efficient with Improvado. By leveraging Improvado's advanced marketing analytics platform, enterprises can centralize their marketing and sales data, enabling them to make informed, data-driven decisions. Improvado's scalable, customizable solution ensures that your data integration process is tailored to your unique needs, while its high-quality customer support ensures you have assistance every step of the way. With the ability to process large volumes of data and provide a seamless data pipeline, Improvado is the clear choice for connecting Amobee to Excel Power Query. To learn more, book a call with an expert today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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