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About AdRoll

AdRoll is a retargeting and prospecting platform for advertisers.

Publishes cross-channel ad campaigns to over 500 ad exchanges, including Facebook, Twitter, Instagram, and Google.
Has proprietary real-time bidding algorithm, so you don’t overpay for ad space or placement.
Offers prospecting tool so you can find and market to new audiences who match your current ones.
Allows for automation and high data portability.

Available in the Improvado.io platform UI
Provided API

Smart or until 2016 Smart Adserver is a French advertising technology company providing publishers with advertisement management applications for their website: adserving and programmatic monetization. Smart focuses on mobile and rich media platformsas well as on video and on premium publishers.

Available Dimensions

Campaign level
Campaign level
Metrics
  • impressions
  • views
  • 25% views
  • 50% views
  • 75% views
  • 100% views
  • clicks
  • CTR = clicks/impressions (calculated)
  • VTR = views/impressions (calculated)
Adserver Daily Report
Adserver Daily Report
Metrics
  • CampaignName
  • SiteName
  • AdvertiserName
  • impressions
  • views
  • 25% views
  • 50% views
  • 75% views
  • 100% views
  • clicks
  • CTR = clicks/impressions (calculated)
  • VTR = views/impressions (calculated)

Connect Adwords in minutes

Connecting Google Analytics to Improvado is simple and straightforward:

  1. Step 1

  2. Step 2

  3. Step 3

  4. Step 4

  5. Step 5

That’s it! Google Analytics is now connected and your data will flow into your visualization tool!

Metrics

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Getting started is easy. Be up and running in minutes

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Your marketing data, simplified🤘
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Resources