InMarket Data Integration | Improvado
Sync InMarket campaign data to your warehouse. AI agent answers questions, builds reports, and monitors performance across location-based advertising campaigns.
Key Takeaways How the InMarket integration works
Improvado connects to InMarket via API to extract campaign performance, foot traffic attribution, audience segments, and creative delivery metrics. All data is normalized through the Marketing Common Data Model, mapping InMarket's unique fields to standardized dimensions like campaign_name, impressions, conversions, and visit_lift. Historical data backfills on first sync, then auto-refreshes on your schedule to keep warehouses and dashboards current.
Data objects and fields Improvado extracts from InMarket
| Object | Fields |
|---|---|
| Campaign | spend impressions clicks conversions reach status budget |
| Audience | audience_id impressions clicks reach engagement_rate |
| Creative | creative_id impressions clicks CTR conversions |
| Performance | date spend impressions clicks conversions CPA |
From connection to autonomous action in three steps
Connect
Connect InMarket to Improvado using OAuth or an API token from your InMarket account settings. The integration is read-only by default and runs in the background without disrupting your existing campaigns or reporting workflows. Setup takes under 5 minutes with no engineering required.
Ask
Ask the AI agent natural-language questions like "Which InMarket audiences had the lowest cost-per-visit last quarter?" or "Show me campaigns where visit lift dropped more than 3% week-over-week." The agent queries your normalized data and returns answers in seconds, no SQL needed.
Act
The agent builds custom reports, sets up alerts for metrics like impression pacing or audience reach, and exports insights to Slack or your BI tool. It can also flag anomalies—like a sudden spike in cost-per-action—and suggest budget reallocation based on visit lift trends.
What teams ask their AI agent about InMarket
Real prompts from enterprise marketing teams. The agent reads your data, answers in seconds, and takes action when you ask.
Combine InMarket foot traffic data with Google Ads and Meta to see full-funnel attribution.
Your AI agent analyzes InMarket data and delivers actionable insights — automatically, in seconds.
Compare cost-per-visit across InMarket campaigns and reallocate budget to top performers.
Your AI agent analyzes InMarket data and delivers actionable insights — automatically, in seconds.
Build exec dashboards showing InMarket visit lift next to online conversion metrics.
Your AI agent analyzes InMarket data and delivers actionable insights — automatically, in seconds.
AI agent answers questions and acts on your InMarket data
Read
Improvado reads campaign performance metrics from InMarket including impressions, clicks, conversions, spend, CPM, CPC, CPA, and ROAS. You also get foot traffic attribution data: store visits, visit lift percentage, control group vs. exposed audience performance, incremental visits, cost-per-incremental-visit, dwell time, and visit frequency.
Write
While InMarket's API has limited write capabilities, Improvado enriches your data with calculated fields like blended ROAS, visit lift benchmarks, and audience efficiency scores. The AI agent then exports these enriched datasets back to your BI tool, Google Sheets, or Slack, and can trigger alerts or budget recommendations based on your business rules.
Monitor
Set threshold alerts for metrics like visit lift, impression delivery pace, audience reach, or cost-per-visit. The AI agent monitors your InMarket data continuously and notifies you in Slack or email when campaigns fall outside target ranges, detect anomalies like unusual drops in foot traffic, or when scheduled digests are due.
Ask the agent which InMarket campaigns drove the highest store visits or lowest cost-per-action. It reads your data, surfaces anomalies like sudden drops in visit lift, and writes custom exports to Slack or your BI tool. Set thresholds for metrics like impression delivery or audience reach, and the agent alerts you when campaigns drift off target.
| Campaign | Spend | Visit Lift |
|---|---|---|
| Summer Sale - West Coast | $14,230 | 7.3% |
| Back to School - Midwest | $12,890 | 8.1% |
| Holiday Preview - South | $18,450 | 6.9% |
| New Product Launch - National | $22,100 | 9.2% |
| Weekend Flash Sale - Urban | $11,670 | 8.8% |
Send InMarket data anywhere
Load normalized data to your preferred warehouse, BI tool, or cloud storage. Click any destination to see its integration guide.
They extract data. Improvado deploys an agent.
Traditional tools move data from A to B. Improvado gives you an AI agent that reads, acts, and monitors — with InMarket as one of 1,000+ integrated sources.
| Feature | Improvado | Supermetrics | Funnel.io | Fivetran |
|---|---|---|---|---|
| Data fields extracted | 200+ | ~90 | ~120 | ~80 |
| Total integrations | 1,000+ | ~150 | ~500 | ~300 |
| Cross-channel normalization (CDM) | ✓ Built-in | ✗ Manual | ● Basic mapping | ✗ Raw only |
| AI Agent access (MCP) | ✓ Read, Write, Monitor | ✗ | ✗ | ✗ |
| Data warehouse destinations | ✓ 16+ warehouses & BI tools | Sheets, Looker, BigQuery | BigQuery, Snowflake, Redshift | ✓ Broad warehouse support |
| Refresh frequency | Every 15 min | Scheduled triggers | Daily / 6hr | Every 15 min (premium) |
| SOC 2 Type II & HIPAA | ✓ | ✗ SOC 2 only | ✓ SOC 2 | ✓ |
| Best for | Teams that want an AI agent, not a pipeline | Small teams, spreadsheets | Mid-market, data teams | Engineering-led ELT pipelines |
Comparison based on publicly available documentation as of April 2026. Feature availability may vary by plan tier.
Frequently asked questions
What is the InMarket data integration?
What data can I extract from InMarket?
Can I combine InMarket data with other marketing platforms?
Where can I send InMarket data?
How often does InMarket data refresh?
Is the InMarket integration secure and compliant?
"Improvado saves about 90 hours per week and allows us to focus on data analysis."
"Improvado's reporting tool effortlessly integrates all our marketing data so we can easily track users across their entire digital journey. This saves me and my team countless hours."
Put an AI agent on your InMarket today
Connect in under 5 minutes. Your agent starts reading, acting, and monitoring immediately.