Connect Oracle BlueKai to Tableau to Get Analysis-Ready Data

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What is Oracle BlueKai?

Oracle BlueKai is a leading data management platform (DMP) that enables enterprise companies to collect, analyze, and activate customer data across various digital marketing channels. With Oracle BlueKai, companies are able to create targeted marketing campaigns, improve customer engagement, and optimize ROI. Some of the key benefits of using Oracle BlueKai include accurate audience segmentation, efficient data management, and advanced analytics capabilities.

What is Tableau?

Tableau is a powerful business intelligence (BI) and data visualization tool that helps enterprise companies transform raw data into actionable insights. Tableau allows users to create interactive and shareable dashboards, which can be customized to display a variety of data visualizations, such as charts, graphs, and maps. With Tableau, decision-makers can easily analyze large data sets, identify trends, and make data-driven decisions. Some of the benefits of using Tableau include ease of use, flexibility, and scalability.

Connecting Oracle BlueKai to Tableau

Connecting Oracle BlueKai to Tableau can be done in several ways, including:

  • Exporting data from Oracle BlueKai and importing it into Tableau using a CSV or Excel file format.
  • Using a third-party data connector for Tableau, such as Improvado's data connector, to extract data from Oracle BlueKai and load it directly into Tableau.
  • Developing custom scripts or APIs to sync data between Oracle BlueKai and Tableau.
  • Utilizing Tableau's built-in Web Data Connector (WDC) to connect to Oracle BlueKai's API and import data directly into Tableau.
  • Instead of the above options, using Improvado to connect Oracle BlueKai to Tableau, which ensures a seamless and efficient integration process while providing additional benefits such as data transformation and normalization.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle BlueKai to Tableau with Improvado

Improvado is the best solution to connect Oracle BlueKai to Tableau for several reasons. First, Improvado offers a robust data pipeline that covers data extraction, transformation, and normalization, ensuring that your data is ready for visualization in Tableau. With Improvado, you can automatically extract metrics and dimensions from Oracle BlueKai without the need for manual processes or custom scripts.

Second, Improvado's platform is built to handle large volumes of data and can scale to meet the needs of enterprise organizations. This allows your marketing and analytics teams to focus on generating insights and driving results, rather than managing data.

Finally, Improvado provides high-quality customer support and customization options, ensuring that your specific needs are met when connecting Oracle BlueKai to Tableau. The platform also allows you to centralize your marketing and sales data, making it easier to analyze and report on your data across various channels and platforms.

Summary of connection Oracle BlueKai to Tableau

In summary, connecting Oracle BlueKai to Tableau is a valuable integration that can enhance your marketing and analytics capabilities. Improvado offers the best solution for this integration, thanks to its seamless data pipeline, scalability, customization options, high-quality customer support, and ability to handle large volumes of data. With Improvado, you can centralize your marketing and sales data, ensuring that you have access to the insights you need to make data-driven decisions. To learn more about how Improvado can help you connect Oracle BlueKai to Tableau, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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