Connect Oracle BlueKai to Looker to Streamline Marketing Analytics

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What is Oracle BlueKai?

Oracle BlueKai is a leading Data Management Platform (DMP) that enables enterprise companies to collect, analyze, and activate consumer data from various sources. By leveraging this data, organizations can create personalized marketing campaigns, enhance customer experiences, and optimize their advertising strategies. Oracle BlueKai helps businesses gain valuable insights into their target audience, driving revenue growth and building brand loyalty.

What is Looker?

Looker is a powerful business intelligence (BI) and data visualization platform designed for enterprise companies. It allows users to explore, analyze, and visualize complex data sets from various sources in real-time. Looker's intuitive interface and robust features enable businesses to make data-driven decisions, track key performance indicators (KPIs), and gain insights into their operations. With Looker, organizations can empower their teams with the tools needed to drive growth, optimize processes, and improve overall performance.

Connecting Oracle BlueKai to Looker

Connecting Oracle BlueKai to Looker involves several steps, which can be summarized as follows:

  • Export data from Oracle BlueKai: Users need to export their marketing data from Oracle BlueKai, typically in CSV or JSON format.
  • Prepare and clean the data: This step involves ensuring the data is in a suitable format for Looker, including data transformation, normalization, and cleansing.
  • Load data into a data warehouse: To leverage Looker's full potential, it's essential to load the data into a compatible data warehouse, such as Google BigQuery, Amazon Redshift, or Snowflake.
  • Create data models in Looker: Users must define data models in Looker to establish relationships between different data sources and enable reporting and visualization.
  • Build visualizations and dashboards: Once the data models are in place, users can create custom visualizations and dashboards in Looker to analyze and monitor their marketing data.
  • Alternatively, use Improvado for a seamless connection: Instead of manually connecting Oracle BlueKai to Looker, users can leverage Improvado's data extraction and load capabilities to automate the process and save time and effort.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Oracle BlueKai to Looker with Improvado

Improvado is the ideal solution for connecting Oracle BlueKai to Looker, offering numerous benefits over manual processes. With Improvado, users can automate data extraction, transformation, and normalization, ensuring their marketing data is always up-to-date and ready for analysis. Moreover, Improvado offers a wide range of pre-built metrics and dimensions that can be easily extracted from Oracle BlueKai and loaded into Looker.

Improvado's platform is designed for scalability, allowing users to handle large volumes of data from multiple marketing data sources without compromising performance. Its customization capabilities enable businesses to tailor their data pipeline to their specific needs, ensuring they can access the exact insights they require. Additionally, Improvado's dedicated customer support team is always available to assist users in setting up and maintaining their data pipelines, ensuring a smooth and seamless experience.

Summary of connection Oracle BlueKai to Looker

In summary, connecting Oracle BlueKai to Looker enables enterprise companies to gain valuable insights into their marketing data and make data-driven decisions. By using Improvado, users can enjoy a seamless and scalable solution that simplifies the process of integrating these two powerful platforms. With its customization options, ability to process large volumes of data, and top-notch customer support, Improvado is the best choice for centralizing marketing and sales data. To learn more about how Improvado can help your organization connect Oracle BlueKai to Looker, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.
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