Connect Marketing Cloud Account Engagement (Pardot API) to Qlik Without SQL

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What is Marketing Cloud Account Engagement (Pardot API)?

Marketing Cloud Account Engagement (Pardot API) is a powerful marketing automation platform designed for enterprise companies. It enables businesses to effectively manage their marketing campaigns, track customer interactions, and generate actionable insights. By leveraging Marketing Cloud Account Engagement's advanced features, companies can optimize their marketing efforts, create personalized experiences for their customers, and ultimately drive more revenue.

What is Qlik?

Qlik is a leading business intelligence (BI) and data visualization platform, used by many enterprise companies to make data-driven decisions. Qlik's powerful analytics engine allows users to explore data, create interactive visualizations, and easily share insights with their teams. By leveraging Qlik's capabilities, businesses can uncover hidden trends, identify new opportunities, and make more informed strategic decisions.

Connecting Marketing Cloud Account Engagement (Pardot API) to Qlik

Connecting Marketing Cloud Account Engagement (Pardot API) to Qlik can be achieved through a series of steps:

  • First, ensure that both Marketing Cloud Account Engagement and Qlik accounts are properly set up and configured.
  • Next, create a custom API integration within Marketing Cloud Account Engagement to generate the necessary API credentials.
  • Use these credentials to establish a secure connection between the two platforms.
  • After the connection is established, create custom data queries to extract the desired data from Marketing Cloud Account Engagement.
  • Transform and normalize the extracted data to ensure compatibility with Qlik's data model.
  • Load the transformed data into Qlik to create interactive visualizations and dashboards, tracking key marketing metrics and insights.
  • Regularly update and sync data between Marketing Cloud Account Engagement and Qlik to ensure the most up-to-date information is available for analysis.
  • Alternatively, use a dedicated solution like Improvado to streamline the entire process and avoid the complexities of manual data extraction, transformation, and loading. Improvado can automate the entire data pipeline, making it easy to connect Marketing Cloud Account Engagement (Pardot API) to Qlik.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting Marketing Cloud Account Engagement (Pardot API) to Qlik with Improvado

Improvado is the ideal solution for connecting Marketing Cloud Account Engagement (Pardot API) to Qlik, offering several distinct advantages over manual methods:

  • Improvado simplifies the data extraction process, automatically pulling the necessary metrics and dimensions from Marketing Cloud Account Engagement. View a list of available metrics and dimensions to understand the breadth of data that can be extracted with Improvado.
  • It handles data transformation and normalization, ensuring compatibility with Qlik's data model and reducing the risk of errors or data discrepancies.
  • Improvado's platform is highly scalable, capable of processing large volumes of data from multiple marketing sources with ease.
  • Customization options within Improvado allow for tailored data connections and visualizations, meeting the unique needs of each enterprise company.
  • Improvado offers exceptional customer support, with a dedicated team available to assist with any questions or issues that may arise during the integration process.

Summary of connection Marketing Cloud Account Engagement (Pardot API) to Qlik

In summary, connecting Marketing Cloud Account Engagement (Pardot API) to Qlik can be a complex and time-consuming process. However, by leveraging Improvado's powerful data integration platform, businesses can overcome these challenges and centralize their marketing and sales data with ease. Improvado offers scalability, customization, high-quality customer support, and the ability to process large volumes of data from a variety of sources. To learn more about how Improvado can help your enterprise company connect Marketing Cloud Account Engagement (Pardot API) to Qlik, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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