Connect Google DoubleClick to Domo for Unbiased Marketing Insights

Accelerate marketing data ops: reduce time to insights with Improvado.

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What is Google DoubleClick?

Google DoubleClick is a comprehensive digital marketing platform used by enterprise companies for managing and optimizing their digital advertising campaigns. It offers a range of tools and features, including ad serving, targeting, and reporting, allowing businesses to efficiently reach their target audience and measure the effectiveness of their campaigns. By leveraging Google DoubleClick's advanced capabilities, companies can gain valuable insights into their marketing performance and make data-driven decisions to boost their ROI.

What is Domo?

Domo is a powerful business intelligence (BI) and data visualization platform designed for large enterprises. It enables organizations to easily access, analyze, and visualize data from various sources, helping them make informed decisions and drive better business outcomes. Domo offers a wide range of tools and features, including customizable dashboards, real-time data updates, and collaboration capabilities, making it an ideal solution for businesses looking to gain a competitive edge through data-driven insights.

Connecting Google DoubleClick to Domo

There are several ways to connect Google DoubleClick to Domo, including:

  • Using Domo's native Google DoubleClick connector, which simplifies the process of importing data from Google DoubleClick to Domo, allowing users to select the required metrics and dimensions for their analysis.
  • Building a custom data connector using Domo's APIs, which provides greater flexibility and control over the data import process, but requires additional development effort.
  • Exporting data from Google DoubleClick in a compatible format, such as CSV or Excel, and then manually uploading the data to Domo for further analysis.
  • Utilizing a third-party data integration tool, like Improvado, to extract and load data from Google DoubleClick to Domo, offering a more efficient and scalable solution compared to other methods.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
Free onboarding
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Connecting Google DoubleClick to Domo with Improvado

Improvado is the ideal solution for connecting Google DoubleClick to Domo, as it offers a comprehensive and scalable data pipeline to streamline the entire process. With Improvado, businesses can automatically extract metrics and dimensions from Google DoubleClick, transform and normalize the data, and load it into Domo for visualization and analysis. This enables organizations to gain real-time insights into their marketing campaigns and make data-driven decisions to improve their performance.

Some of the key benefits of using Improvado to connect Google DoubleClick to Domo include:

  • Scalability: Improvado can handle large volumes of data, making it suitable for enterprise-level organizations with complex data requirements.
  • Customization: Users can customize their data pipelines to meet their specific needs, ensuring they have access to the most relevant information for their analysis.
  • High-quality customer support: Improvado offers dedicated support to assist customers with any issues or challenges they may encounter during the integration process.
  • Centralization: With Improvado, businesses can centralize their marketing and sales data, making it easier to monitor and analyze their performance across multiple channels and platforms.

Summary of connection Google DoubleClick to Domo

In summary, connecting Google DoubleClick and Domo is a crucial step for enterprise organizations looking to gain a competitive edge through data-driven insights. By leveraging Improvado's advanced marketing analytics platform, businesses can streamline the entire process, from data extraction to visualization, ensuring they have access to real-time, actionable information. Some of the key benefits of using Improvado include its scalability, customization options, high-quality customer support, and ability to process large volumes of data and centralize marketing and sales data. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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