Connect AWS CloudTrail to Excel Power Query to Streamline Marketing Analytics

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What is AWS CloudTrail?

AWS CloudTrail is a service that enables businesses to monitor and analyze their AWS infrastructure by logging, aggregating, and storing events related to API calls. These logs provide valuable insights into user activities, resource usage, and potential security issues. Enterprise companies benefit from using AWS CloudTrail as it improves their security posture, streamlines compliance reporting, and helps optimize resources for better operational efficiency.

What is Excel Power Query?

Excel Power Query is a powerful data analysis tool within Microsoft Excel that allows users to connect, combine, and manipulate data from various sources. With its user-friendly interface, enterprise companies benefit from using Excel Power Query as it helps streamline the data analysis process, uncover valuable insights, and drive informed decision-making.

Connecting AWS CloudTrail to Excel Power Query

Connecting AWS CloudTrail to Excel Power Query can be accomplished through the following steps:

  • Export AWS CloudTrail logs to an Amazon S3 bucket.
  • Ensure the proper permissions are granted to access the S3 bucket.
  • Use Amazon Athena to query the CloudTrail data stored in the S3 bucket.
  • Connect Excel Power Query to Amazon Athena using the ODBC driver.
  • Load the queried data into Excel Power Query for further analysis and visualization.
  • Alternatively, consider using Improvado as a more efficient and scalable solution to connect AWS CloudTrail to Excel Power Query.

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We now rely fully on Improvado for multiple dashboards that we use for day-to-day marketing operations and strategy, as well as for presentations to executive leadership.

Waleed Noury, Senior Media Analyst at Activision
Waleed Noury
Senior Media Analyst
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Connecting AWS CloudTrail to Excel Power Query with Improvado

Improvado is the best solution to connect AWS CloudTrail to Excel Power Query as it simplifies the entire data pipeline process. With its advanced marketing analytics platform, Improvado takes care of data extraction, transformation, normalization, and visualization all in one place. This eliminates the need for manual data manipulation or managing multiple data connectors and tools.

Improvado's platform supports a wide range of marketing data sources, including AWS CloudTrail, and offers a comprehensive data dictionary with various metrics and dimensions that can be automatically extracted. Its robust infrastructure can handle large volumes of data and centralize marketing and sales data for a holistic view of an organization's performance.

Summary of connection AWS CloudTrail to Excel Power Query

In summary, connecting AWS CloudTrail and Excel Power Query can provide valuable insights for enterprise companies looking to optimize their AWS infrastructure and make data-driven decisions. However, using Improvado as a solution offers numerous benefits such as scalability, customization, high-quality customer support, and the ability to process large volumes of data. Moreover, Improvado allows businesses to centralize their marketing and sales data for a more comprehensive view of their performance. To learn more about how Improvado can help your organization, book a call with one of our experts today.

Reliable insights with Improvado

Trusted by the leading data-driven companies, Improvado is an advanced marketing analytics providing businesses with fully automated no-code data pipelines: from data to insights.

  • Reliable data pipeline — automatically get analysis-ready data from hundreds of marketing platforms.
  • Any BI platform — clean and consistent dashboards in Looker Studio, Tableau, and PowerBI.
  • Compliance – HIPAA, GDPR, CCPA, and SOC2 certified, Improvado covers your data pipeline with Enterprise-grade SLA.
  • Best in class Customer Success – dedicated CSMs and Professional Services to build custom data connectors and modify dashboards.
Improvado helps ASUS streamline global marketing reporting.
Illy employs Improvado to unify marketing data from 140 regional branches.
Activision relies fully on Improvado for its marketing dashboard.

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